# Faded Hope Tees Obama T-Shirt is One of Many Second-Look Inducing Tees from Freshjive By Brian G Randles | Published 2010-03-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tees-from-freshjive References: [hypebeast](http://hypebeast.com/2010/02/freshjive-2010-springsummer-collection/) & [reservestoreonline](http://www.reservestoreonline.com/freshjive) The new collection for [spring and summer](https://www.trendhunter.com/trends/robert-barakett-spring) from Freshjive has arrived, and per usual, the brand is featuring both stylish and controversial clothing. No matter what side of the argument you fall on, you have got to love a good [controversial tee](https://www.trendhunter.com/trends/capsule-tee) when you see one. The [faded Barack Obama tee](https://www.trendhunter.com/trends/de-la-soul-x-levis) is just one of many second-look inducing tees from Freshjive. Also incuded in the collection are shirts which read 'Gaylife' and 'Keep Dreaming' with a peace sign. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Tees:** The creation of more controversial tees with a mix of politics and societal issues can be a disruptive innovation opportunity. - **Faded Graphics:** Creating faded graphics that look vintage or distressed is a trend to watch out for in the streetwear industry. - **Bold Messages:** Bold messages on clothing that convey a positive yet controversial meaning will continue to trend. ### Sectors Adopting This - **Fashion Industry:** Incorporating political and societal issues in fashion can be an industry disruption that creates a new market. - **Streetwear Industry:** The streetwear industry can take advantage of faded graphics and designs on clothing as a unique selling point. - **Printing Industry:** Printing companies can take advantage of printing bolder messages on clothing to cater to a rising demand for bold, positive, and controversial statements on apparel. ## Related on Trend Hunter - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Archive Graphic Tees](https://www.trendhunter.com/trends/dover-street-market-x-nike.md)