# Brand-Backed Mental Health Podcasts JanSport's New Campaign Supports the Teenager Therapy Podcast By Josh Thompson-Persaud | Published 2021-05-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/teenager-therapy References: [prnewswire](https://www.prnewswire.com/news-releases/jansport-passes-the-mic-to-gen-z-to-talk-mental-health-through-teenager-therapy-podcast-301284552.html) & [teenagertherapypodcast](https://teenagertherapypodcast.com/) Iconic backpack brand [JanSport](https://www.trendhunter.com/trends/artlifting) partnered with the 'Teenager Therapy' podcast as part of its 'Lighten the Load' mental health campaign targeting Gen Z youth. JanSport's sponsorship is set to run through the entirety of Mental Health Awareness Month, during which Teenager Therapy will release four episodes on relevant and common mental health topics. These relatable episodes will include discussions around self-esteem and social media, the challenges of isolation, compassion fatigue and burnout, and family dynamics. Teenager Therapy offers critical support and valuable insight during an emotionally turbulent year. The vital and timely topics slated for discussion will help JanSport's Lighten the Load campaign work toward destigmatizing mental health and conversations surrounding it. Teenager Therapy appeals particularly poignantly to fellow youth who are navigating through the complexities of the high school experience. Image Credit: PR Newswire ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Brand-sponsored Podcasts:** Various brands can sponsor existing podcasts to drive engagement, build brand loyalty, or promote a brand’s current campaign. - **Mental Health Podcasts:** Creating new podcasts that discuss different aspects of mental health can help promote awareness, reach out to people, and boost access to mental health resources. - **Youth-oriented Mental Health Campaigns:** Rolling out more mental health campaigns and launching podcasts that cater to young people can destigmatize mental health and help address the emotional issues that are prevalent among the youth. ### Who This Affects Most - **Advertising & Marketing:** Brands that sponsor podcasts are disrupting traditional advertising methods and finding better ways to engage with consumers. - **Media & Entertainment:** Podcasts are changing the way people consume media, and by creating new mental health podcasts or sponsoring existing ones, companies have an opportunity to stay relevant and reach a wider audience. - **Mental Health Care:** Companies can leverage new campaigns and podcasts to promote mental health awareness and resources to help people access useful information and care services. ## Related on Trend Hunter - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Mental Health Branding Initiatives](https://www.trendhunter.com/trends/mental-health-awareness-month1.md) - [Gen Z Mental Health Platforms](https://www.trendhunter.com/trends/cause-marketing-platform.md) - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Teen Meditation Platforms](https://www.trendhunter.com/trends/headspace-for-teens.md) - [Action-Oriented Mental Health Initiatives](https://www.trendhunter.com/trends/tuned-in-to-mental-health.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md) - [Retailer Mental Health Initiatives](https://www.trendhunter.com/trends/be-an-outsider-1.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md)