# Parent-Assisted Payment Services Teen Skincare Brand MDacne's AskToPay Helps Teen Online Shopping By Laura McQuarrie | Published 2018-07-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/teen-online-shopping References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Teen_skin_care_brand_MDacne_debuts_parent_payment_feature/145409) & [asktopay](https://www.asktopay.com) While many marketers are focused on serving Millennial consumers, teen online shopping and the spending power of this younger demographic have yet to be fully realized. MDacne is a teen skincare brand that specializes in providing [personalized anti-acne treatment cream](https://www.trendhunter.com/trends/pure-daily-care), along with a customized treatment plan. MDacne recently partnered with AskToPay as a convenient new way to support teen online shopping, yet keep parents in the loop. When it comes time to make a purchase, teens are able to send a payment request to a parent via [WhatsApp](https://www.trendhunter.com/trends/facebook1), SMS or [Facebook](https://www.trendhunter.com/trends/meta-4) Messenger to complete the transaction. As AskToPay CEO Avihai Michaeli points out: "Today, numerous teens visit e-commerce sites on a daily basis without the ability to complete a purchase." Teens also have the ability to record a 15-second video when it comes to explaining why their parents should support the purchase. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Teen Online Shopping:** Disruptive innovation opportunities lie in creating secure and convenient payment platforms tailored specifically for the teenage demographic. - **Parent-child Financial Technology:** The integration of payment services that involve parents in the purchasing process presents opportunities to tap into the spending power of teenagers while maintaining parental oversight. - **Personalized Skincare for Teens:** There is potential for disruptive innovation in developing skincare products and treatment plans that are tailored to the unique needs and preferences of teenagers. ### Industries Being Reshaped - **E-commerce:** The e-commerce industry can explore innovative payment solutions that cater to the teenage market and facilitate seamless transactions between teens and their parents. - **Financial Technology:** Innovations in financial technology can create platforms and apps that enable secure and easy payments between teens and parents, while ensuring transparency and control. - **Skincare:** The skincare industry has opportunities to develop personalized products and treatment plans specifically designed for teenagers, addressing their unique skincare concerns. ## Related on Trend Hunter - [Shareable Purchase Features](https://www.trendhunter.com/trends/hollister.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Teen-Focused Prepaid Cards](https://www.trendhunter.com/trends/savii.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Gen Z Debit Cards](https://www.trendhunter.com/trends/venmo-teen-account.md) - [Youth-Focused Financial Education Platforms](https://www.trendhunter.com/trends/financial-education-platform.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money.md)