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# Ultra-Rare Irish Whiskies
Teeling's 34-Year Whiskey is an Exclusive Product from a Rare Collection

By Justin Lam | Published 2018-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/teelings-34year-whiskey
References: [coolhunting](http://www.coolhunting.com/food-drink/teeling-34-year-old-single-malt-irish-whiskey) & [teelingwhiskey](https://teelingwhiskey.com/)

Teeling's 34-year whiskey is the [oldest single malt Irish whiskey](https://www.trendhunter.com/trends/extremely-aged-american-single-malt) to ever be bottled. While the age of whiskey does not always play a factor in the quality of the product, this bottle plays an important role in the history of Irish whiskey and is sure to be a collector's piece in certain circles. The [limited release bottle](https://www.trendhunter.com/trends/the-macallan-folio-8) is part of Teeling's vintage reserve series and comes in a hand-engraved bottle produced by [Glencairn](https://www.trendhunter.com/trends/loch-lomond-1). The whiskey will retail for $5,000 -- the first Irish whiskey to ever sell at this tier -- with only 42 bottles being released.

Teeling's 34-year whiskey comes from the Dublin-based distillery founded in 2012. The distillery was capable of offering this product, first made in 1983, after acquiring a rare cask collection. The double-distilled whiskey was aged in a former American bourbon cask, which carried a long history of use. The whiskey itself brings mild blueberries on the nose and features a creamy oak flavor on the palette.

Image Credit: Teeling Whiskey

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 4% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Limited Edition Spirits:** The release of Teeling's 34-year whiskey highlights the trend of limited edition spirits, catering to collectors and connoisseurs.
- **Premiumization of Whiskey:** Teeling's 34-year whiskey sets a new pricing standard for Irish whiskey, opening opportunities for premiumization and luxury branding in the industry.
- **Revival of Rare Whiskey Collections:** Teeling's acquisition of a rare cask collection showcases the trend of reviving and showcasing rare whiskey collections, appealing to whiskey enthusiasts and history buffs.

### Where This Applies

- **Alcohol and Beverage:** The limited release of Teeling's 34-year whiskey taps into the alcohol and beverage industry, prompting innovation in distillation techniques and aging processes.
- **Collectibles and Memorabilia:** Teeling's 34-year whiskey, being a collector's piece, presents opportunities for the collectibles and memorabilia industry to create partnerships and marketing campaigns targeting enthusiasts.
- **Luxury Goods:** The introduction of a $5,000 Irish whiskey bottle heightens the demand for premium, luxury goods, prompting innovation in packaging, branding, and marketing strategies within the luxury industry.

## Related on Trend Hunter

- [Four Decades Old Whiskies](https://www.trendhunter.com/trends/42-year-old-whiskey.md)
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- [Rare Single Malt Releases](https://www.trendhunter.com/trends/rare-single-malt.md)
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