# Chewy Teddy Bear Cookies The New Teddy Soft Bakes Snacks are a Chewy Alternative to Teddy Grahams By Katherine Pendrill | Published 2017-02-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/teddy-soft-bakes References: [brandeating](http://www.brandeating.com/2017/02/teddy-grahams-joined-by-new-teddy-soft-bakes.html) & [multivu](https://www.multivu.com/players/English/8042051-mondelez-international-discover-teddy-soft-bakes/) [Nabisco](https://www.trendhunter.com/trends/nutter-butter-cakesters) recently expanded its [Teddy Grahams](https://www.trendhunter.com/trends/bad-teddy-coffee) lineup with the addition of a [soft and chewy new snack](https://www.trendhunter.com/trends/pillsbury-cinnamon-roll-cookies) called Teddy Soft Bakes. While the new snacks boast the same adorable teddy bear shape, the chewy, cake-like texture is delicious alternative to the traditionally crunchy treat. The new Teddy Soft Bakes are bear-shaped snacks made from a mixture of milk, eggs, flour and other familiar ingredients. The result is a fluffy, cake-like texture on the outside and a creamy chocolate or vanilla filling on the inside. The snacks come in single-serve portions and are free from high fructose corn syrup, artificial flavors and artificial colors. Described by the company as "more than a treat," the fluffy texture and surprise filling "provide moments of surprise and discovery" for children of all ages. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Soft and Chewy Snacks:** Expanding on the traditionally crunchy snack market, creating soft and chewy alternatives provides consumers with more texture options for their snack preference - **Free-from Snacks:** Catering to consumers who value natural and wholesome ingredients, free-from snacks continue to provide a healthy, yet indulgent snacking experience. - **Surprise Filling Snacks:** By adding an element of surprise to a snack, companies create a memorable experience for consumers, potentially increasing brand loyalty. ### Where This Applies - **Snack Industry:** Innovation in the snack industry provides opportunities to disrupt the traditional snack market and meet consumer preferences for unique and healthier snacking options. - **Confectionery Industry:** New product launches, such as free-from and surprise filling snacks, disrupt the confectionery industry, creating a demand for healthier and more playful options. - **Bakery Industry:** Soft and chewy snacks present an opportunity for the bakery industry to create new products or expand on current ones, providing a unique texture experience for consumers. ## Related on Trend Hunter - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Soft-Baked Blondie Bites](https://www.trendhunter.com/trends/chips-ahoy-baked-bites-blondie.md) - [Inaugural Soft-Baked Cookie Snacks](https://www.trendhunter.com/trends/tates-soft-baked-cookies.md) - [Squarish Soft-Baked Cookies](https://www.trendhunter.com/trends/big-chunk-soft-baked-cookies.md) - [Soft Cereal-Flavored Cookies](https://www.trendhunter.com/trends/pillsbury-soft-baked-cookies.md) - [Panda-Themed Granola Bars](https://www.trendhunter.com/trends/panda-chewy-granola-bars.md) - [Comforting All-Ages Lattes](https://www.trendhunter.com/trends/teddy-latte.md) - [Sandwich-Flavored Soft-Baked Cookies](https://www.trendhunter.com/trends/bobos-pbjs.md) - [Craveable Granola Bites](https://www.trendhunter.com/trends/crunchy-bites.md)