# Teddy Bear NFTs Build-A-Bear is Entering Web3 with Its First NFTs By Laura McQuarrie | Published 2022-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/teddy-bear-nfts References: [prnewswire](https://www.prnewswire.com/news-releases/build-a-bear-to-unveil-nft-collection-and-one-of-a-kind-collectible-bear-encrusted-with-swarovski-crystals-and-a-red-crystal-heart-301635630.html) & [buildabear](http://buildabear.com/nft)  With the aid of non-fungible token platform and marketplace Sweet, [Build-a-Bear](https://www.trendhunter.com/trends/after-dark1) is venturing into the metaverse with a teddy bear [NFT](https://www.trendhunter.com/trends/care-bears-and-recur) collection. There will be three phases to this launch, all of which will support the leadup to Build-a-Bear's anniversary celebration in early October. The first drop is a Limited Edition Build-A-Bear 25th Celebration NFT Collectible Featuring Swarovski Crystals. The winning bidder of this auction will receive not only the digital asset but the physical one-of-one bear too. Additionally, the NFT holder will get a complimentary trip for two to Build-A-Bear's 25th Anniversary Gala. While most Build-a-Bear products are geared towards young ones, this rare digital and physical collectible speaks to adults, since the NFT teddy bear will start at auction for a price of $2,500. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **NFT Collectibles:** The rise of NFTs is creating opportunities for businesses to explore the sale of digital collectibles and paired physical goods, especially for brands with nostalgic and loyal followings. - **Metaverse Ventures:** As companies partner with Web3 creators and platforms, there is room for new competitors to enter the space or established businesses to build new offerings for immersive and interactive online experiences. - **Crypto-marketing Campaigns:** The use of digital assets, blockchain, and cryptocurrency can create innovative promotional campaigns, not just for companies in the tech industry, but for companies in a variety of sectors and verticals. ### Where This Applies - **Retail:** Traditional brick-and-mortar and ecommerce retailers can embrace the growing NFT and Web3 markets to offer new merchandise and enhance customer experience, particularly those with established brand recognition. - **Entertainment:** Entertainment companies can leverage NFTs and Web3 to engage fans with unique, exclusive digital content and rewards, including virtual experiences and collectibles that increase fan loyalty. - **Hospitality:** Hotels, resorts, and event spaces can integrate the use of NFTs and blockchain into promotional campaigns and loyalty programs to attract and retain customers, particularly for those in the luxury and high-end markets. ## Related on Trend Hunter - [Teddy Bear Metaverses](https://www.trendhunter.com/trends/buildabear-tycoon.md) - [NFT Teddy Bears](https://www.trendhunter.com/trends/care-bears-and-recur.md) - [Interactive Bear NFTs](https://www.trendhunter.com/trends/bodacious-bears.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Luxury Plush Toys](https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md) - [Mascot NFT Collections](https://www.trendhunter.com/trends/nft-collections.md)