# Quote-Posting Marketing Campaigns Ted Baker Started a Social Media Campaign That Encourages Quotes By Simal Yilmaz | Published 2013-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ted-baker References: [popsop](http://popsop.com/61559) & [tedbaker](http://www.tedbaker.com/home.aspx) Ted Baker, a London-based fashion designer, has launched a global activation that encourages followers to drop an inspirational line over social media channels. The activation is a part of the desginer's SS 2013 collection promotion campaign as well as his "Finishing School” motif. The uplifting quotes written in creative ways are to be posted on [Instagram](https://www.trendhunter.com/trends/pledgegood) and [Twitter](https://www.trendhunter.com/trends/elon-musk-and-x) with the hashtag #TedBakerLines or through the [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) application. Some examples of the lines posted are "I am the exception, never the rule," "I will always put the fine into refined" and "I never seek attention, I let it seek me." While some people decided to create their quotes out of gummy bears others have preferred to keep it minimalist, chic and cute. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Social Media Campaigns:** More fashion and lifestyle brands are creating interactive social media campaigns to engage with followers and increase brand awareness. - **Inspirational Content:** There is a growing trend of using inspirational quotes and motivational content in marketing campaigns to create an emotional connection with consumers. - **User-generated Content:** Brands are leveraging user-generated content to promote their products and services, encourage engagement, and strengthen brand loyalty. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can utilize social media campaigns to promote new collections, showcase unique designs, and engage with followers on a deeper level. - **Advertising Industry:** Advertising agencies can capitalize on the trend of using inspirational content by creating campaigns that resonate with consumers and inspire them to take action. - **Social Media Industry:** Social media platforms can provide tools and features that enable brands to easily create and share user-generated content, further strengthening their position as key players in the advertising industry. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Quote Design Tools](https://www.trendhunter.com/trends/quotable.md) - [Custom Inspirational Quotes](https://www.trendhunter.com/trends/inspirational-quotes1.md) - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Instant Inspirational Quotes](https://www.trendhunter.com/trends/quotz.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md)