# Virtual Fashion Showcases This Animal Crossing Island Previews the Ted Baker AW21 Collections By Laura McQuarrie | Published 2021-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ted-baker-aw21 References: [fashionunited.uk](https://fashionunited.uk/news/culture/ted-baker-built-animal-crossing-island-to-preview-aw21-collections/2021102558724) The [Ted Baker](https://www.trendhunter.com/trends/ted-baker-sport) AW21 collection can be appreciated online from a virtual island within [Nintendo’s](https://www.trendhunter.com/trends/animal-crossing-set) Animal Crossing: New Horizons. The experience was created in collaboration with visual artist and gamer Kara Chung and it features a thoughtfully curated digital space with 20 items from the Autumn/Winter collection that players can use to [dress up their in-game avatars](https://www.trendhunter.com/trends/dkny-x-fashionverse). Some of the available styles include party dresses, shirts with prints and bucket hats to name a few. This virtual experience slots into the ongoing Street Party Sessions, which features different virtual realities within the island that take inspiration from the campaign. Styled just like a street party, the branded Animal Crossing island includes plenty of sights for guests to discover as they browse. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Fashion Shows:** Opportunities for fashion brands to organize virtual fashion shows in immersive digital environments - **Collaborative Marketing:** Collaborations with artists and gamers to create interactive branded virtual spaces featuring the latest collections - **Digital Avatars:** Increasing demand for digital fashion items that players can use to dress up their in-game avatars ### Industries Being Reshaped - **Fashion:** Fashion houses can leverage virtual fashion shows as an opportunity to showcase their latest collections within immersive environments - **Gaming:** Gaming companies can collaborate with fashion brands to offer in-game fashion items for avatars to wear - **Marketing and Advertising:** Ad agencies can offer collaborative marketing services using augmented and virtual reality to place branded experiences within popular games ## Related on Trend Hunter - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Virtual Bag Metaverses](https://www.trendhunter.com/trends/charles-keith-1.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)