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# Technology Couture Exhibits
The Coded Couture Exhibit Displays How Fashion and Technology Collide

By Malika Renee Butss | Published 2015-11-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/technology-couture
References: [fastcodesign](http://www.fastcodesign.com/3053271/pratts-coded-couture-goes-beyond-wearables-and-3-d-printing-in-high-tech-fashion) & [pratt.edu](https://www.pratt.edu/events/exhibitions/pratt-manhattan-gallery/)

High-tech meets high fashion in Pratt's Coded Couture exhibit, which showcases a wide variety of technology couture. The displayed pieces showcase all kinds of innovative designs from chic wearables to 3D-printed garments and beyond.

Hosted at the Pratt Manhattan Gallery in NYC, the Coded Couture exhibition was created by Ginger Greff Duggan and Judith Hoos Fox. Moved by [generative textile prints](https://www.trendhunter.com/trends/textile-production), statuesque kicks, and wearables, the team sourced designers who use coding during their design process. The show features such technology couture as Melissa Coleman's lie-detecting dress and Francesca Rosella and Ryan Genz's garment that changes color based on social media feedback.

In time for [New York Fashion Week](https://www.trendhunter.com/trends/fashion-week-fall-2024), Coded Couture will open on February 12th, 2016 and will run until April 30th, 2015.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 90% | Activity: 82% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Technology Couture:** The merging of fashion and technology presents disruptive innovation opportunities for designers to create unique apparel with integrated technology.
- **Generative Textile Prints:** The use of generative textile prints offers disruptive innovation opportunities for designers to create customizable, one-of-a-kind apparel pieces.
- **Social Media-influenced Apparel:** Incorporating social media feedback into apparel designs presents disruptive innovation opportunities for designers to create interactive clothing pieces that change based on real-time engagement.

### Where This Applies

- **Fashion:** The fashion industry can leverage technology couture and generative textile prints to create innovative and customizable apparel pieces.
- **Technology:** The technology industry can explore opportunities to create new wearable technologies that integrate with fashion, leading to a new category of connected apparel.
- **Marketing:** The marketing industry can leverage social media-influenced apparel to create interactive experiences that engage with consumers in real-time and drive brand awareness and engagement.

## Related on Trend Hunter

- [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md)
- [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md)
- [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)
- [Textile Fashion Exhibitions](https://www.trendhunter.com/trends/regeneration-fashion-from-the-ground-up.md)
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- [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)
- [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)
- [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md)
- [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md)
