# Lifestyle Brand Tech Initiatives Nike is Opening its 'Technology Center' to Bolster its Security By Colin Smith | Published 2022-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/technology-center References: [engadget](https://www.engadget.com/nike-technology-center-atlanta-130039247.html) & [jobs.nike](https://jobs.nike.com/technology)  [Nike](https://www.trendhunter.com/trends/innovation-efforts) has announced that it is opening a new major hub in Atlanta that it is referring to as the '[Technology Center](https://www.trendhunter.com/trends/technology-centers).' The lifestyle brand will use the Technology Center to handle three major technology-focused ventures. Firstly, the company will bolster its cybersecurity. Nike will hire a team to staff a cybersecurity command center, which is necessary as the world becomes more online and digital security breaches become more commonplace. Secondly, Nike will research potential use cases for artificial intelligence (AI) and machine learning models at this center. Nike seeks to improve its consumer services through the use of AI models. Lastly, the Technology Center will handle digital supply chain solutions. This means the hub will optimize costs, sustainable practices, online services, and other digital aspects of the brand's supply chain. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Cybersecurity Command Centers:** Businesses across industries can invest in cybersecurity command centers to protect against digital security breaches. - **AI Integration in Consumer Services:** Companies can utilize AI and machine learning models to improve consumer services across different industries. - **Digital Supply Chain Optimization:** Businesses can establish hubs to optimize costs, sustainable practices, online services, and digital aspects of supply chains. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can invest in cybersecurity and AI to improve consumer services while optimizing their digital supply chains. - **Technology:** The technology industry can develop cybersecurity solutions and integrate AI in consumer services while optimizing their own digital supply chains. - **Logistics:** Logistics companies can optimize their digital supply chains to reduce costs and improve services while investing in cybersecurity to protect against digital threats. ## Related on Trend Hunter - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Mindful Athletic Brand Initiatives](https://www.trendhunter.com/trends/wellness-collective.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Tech-Enhanced Athlete Wearables](https://www.trendhunter.com/trends/athletes-warmup-and-recovery.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md)