# Millennial-Targeted Tech Accessories 'UO_TUNE_IN' is Urban Outfitters' Technology Accessory Range By Laura McQuarrie | Published 2017-10-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/technology-accessory References: [twitter](https://twitter.com/UrbanOutfitters/status/919956129156882432) & [urbanoutfitters](https://www.urbanoutfitters.com/uo-tune-in) There are countless brands dedicated to caring for a consumer's every technology accessory need, but the majority of them favor designs that are strictly utilitarian and often, less than aesthetically pleasing—but with its new tech accessory collection, UO_TUNE_IN, Urban Outfitters is set to remedy this. UO_TUNE_IN introduces a range of aesthetically pleasing accessories for modern technology consumers, including everything from [iPhone](https://www.trendhunter.com/trends/u-collection) travel chargers and [portable power banks](https://www.trendhunter.com/trends/ugreen-2) to colorful circular power strips. For the nostalgic consumer, there's also products like the [Bluetooth Cassette Boombox](https://www.trendhunter.com/trends/diy-mixtape-kit), which offers the best of both worlds with wireless music streaming via Bluetooth and a functional tape deck to play cassettes in. As a whole, the charming tech accessory collection from Urban Outfitters favors softly sculpted rounded corners, retro details and bold photo-worthy colors that Millennials will adore. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Aesthetically Pleasing Tech Accessories:** The trend of offering tech accessories with appealing designs opens up opportunities for disruptive innovation in the consumer electronics industry. - **Nostalgic Tech Products:** The growing demand for nostalgic tech products, such as the Bluetooth Cassette Boombox, presents an opportunity for disruptive innovation in the audio equipment industry. - **Millennial-targeted Tech Collections:** The introduction of tech accessory collections specifically designed for Millennials, like UO_TUNE_IN, creates opportunities for disruptive innovation in the fashion retail industry. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can innovate by focusing on creating aesthetically pleasing tech accessories that cater to the preferences of modern consumers. - **Audio Equipment:** The audio equipment industry can capitalize on the nostalgia trend by developing innovative tech products that combine wireless functionality with elements of retro design. - **Fashion Retail:** The fashion retail industry can tap into the Millennial market by offering exclusive tech accessory collections that align with their unique style preferences. ## Related on Trend Hunter - [Craft-Aesthetic Tech Accessories](https://www.trendhunter.com/trends/casetify-martina-calvi-collection.md) - [Emotionally-Driven Tech Protectors](https://www.trendhunter.com/trends/pitaka-sunset-collection.md) - [Sleek Modern Device Essentials](https://www.trendhunter.com/trends/native-union-1.md) - [Gender-Neutral Phone Cases](https://www.trendhunter.com/trends/u-collection.md) - [Vintage-Inspired Technology](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic.md) - [Nostalgic Cartoon Tech Accessories](https://www.trendhunter.com/trends/casetify-x-care-bears.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Graphic Tech Accessories](https://www.trendhunter.com/trends/diesel-x-casetify.md) - [Nostalgic Cartoon Tech Accessories](https://www.trendhunter.com/trends/power-puff-girls-collection.md)