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# Techno-Claymation
Technivator's Samsung N310 Tradeshow Video

By TopDog | Published 2009-05-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/techno-claymation
References: [gizmodo](http://gizmodo.com/5264625/samsung-n310-viral-video-is-all-gumby-and-looney-tunes)

Technivator’s new advertising gimmick for the [Samsung](https://www.trendhunter.com/trends/flexible-briefcase) N310 ultra-portable notebook is a fun techno-version of claymation as seen in this very entertaining video. Technivator did a spectacular job with the claymation style characters who battle it out for notebook supremacy.

The 2.6 lb N310 has several new features including the [Intel](https://www.trendhunter.com/trends/tecno-megaboook-t1) [Atom](https://www.trendhunter.com/trends/dangbei) processor, frame-less 10-inch screen, and a special bacteria fighting finish that kills germs. This video was an excellent way to bring attention to the innovative N310 technology.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 6% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Techno-claymation:** Creating animated videos using claymation techniques to showcase products or services.
- **Ultra-portable Notebooks:** Designing lightweight, powerful notebooks with innovative features for improved user experience and convenience.
- **Bacteria-fighting Finishes:** Developing surfaces or coatings that have the ability to kill germs and provide a more hygienic environment.

### Industries Being Reshaped

- **Advertising and Marketing:** Leveraging claymation techniques to create engaging and memorable brand videos.
- **Consumer Electronics:** Manufacturing ultra-portable notebooks with advanced features to cater to the needs of modern users.
- **Healthcare and Cleaning Products:** Incorporating bacteria-fighting finishes into various products and materials to promote cleanliness and reduce the spread of germs.

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