# Luxe Record Players This Technics Turntable is a 1970s Nod Served Up With a 7kg of Brass Platter By Amelia Roblin | Published 2017-09-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/technics-turntable References: [design-milk](http://design-milk.com/technics-sp10r-turntable/) & [technics](http://www.technics.com/global/) The vinyl industry has been well and truly kept alive between Millennial and Boomer record enthusiasts, making room in the market for an new generation of [Technics](https://www.trendhunter.com/trends/technics) turntables. The admired SP-10R model from 1970 has undergone a 21st century update, fit for an ample audience of music lovers with the cash to spend on a [luxurious piece](https://www.trendhunter.com/trends/avid-relveo). You'll find a striking brass accent composing the platter of the record player, making it a magnificent-looking [two-tone metal piece](https://www.trendhunter.com/trends/bang-olufsen-beosystem-3000c) that suits whichever room in which you position it. Specs-wise, the promise is compatibility with its ancestral models and now boasts a direct-drive motor that's cordless and the smoothest sound output possible. It's a shining example of how some products never go out of fashion, maintaining loyal consumers over decades, who can be willing to pay high prices for refined nostalgia. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Key Themes Behind This Trend - **Vinyl Resurgence:** The continuing growth in vinyl record sales reflects a need for analog formats among younger consumers and offers opportunities for luxurious new products, like the Technics turntable. - **Luxury Audio Equipment:** Increasing demand for high-end audio experiences offers opportunities for innovation in luxurious components, like the brass-plated 7kg platter on the Technics turntable. - **Modernized Retro Designs:** Digital and analog technologies can be combined to create modernized versions of classic products, like the updated Technics turntable that retains the look and feel of the 1970s original. ### Where This Applies - **Consumer Electronics:** As consumers prioritize quality audio experiences, retailers and manufacturers in the consumer electronics industry can attract customers with high-end audio products, like the Technics turntable. - **Home Decor:** The visually appealing design of the Technics turntable, with its brass-plated platter and two-tone aesthetic, lends itself to the home decor industry as a fashion statement piece that also enhances audio experiences. - **Luxury Goods:** The combination of retro style and modern upgrades on the Technics turntable creates a unique and luxurious product that fits into the high-end market for luxury goods and experiences. ## Related on Trend Hunter - [Clean Modern Turntables](https://www.trendhunter.com/trends/sl40cbt.md) - [Ultra-Modern Record Players](https://www.trendhunter.com/trends/modern-record-players.md) - [Industrial Aesthetic Record Players](https://www.trendhunter.com/trends/project-automat-a2.md) - [Hefty Direct-Drive Turntables](https://www.trendhunter.com/trends/directdrive-turntables.md) - [Budget-Friendly Turntable Models](https://www.trendhunter.com/trends/technics-sl40cbt.md) - [Stylishly Textural Turntables](https://www.trendhunter.com/trends/wrensilva-loft-tuxedo.md) - [Revamped Portable Turntables](https://www.trendhunter.com/trends/audio-technica.md) - [Luxury Audiophile Record Players](https://www.trendhunter.com/trends/avid-relveo.md) - [Opulent Audiophile Turntables](https://www.trendhunter.com/trends/project-signature-122-turntable.md)