# Exclusive Outerwear Editorials The WSJ Magazine Technicolor Dream Coats Photoshoot Shows Jackets By Jordy E | Published 2014-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/technicolor-dream-coats References: [sidewalkhustle](http://sidewalkhustle.com/technicolor-dream-coats-wsj-magazine-september-2014/) & [online.wsj](http://www.online.wsj.com) The WSJ Magazine September 2014 Technicolor Dream Coats editorial places its entire focus upon [outerwear](https://www.trendhunter.com/trends/soeur-x-kway). Stylist Zara Zachrisson paid heed to the coming fall season with apparel well-suited to the crisp weather via models Iana Godnia, Dasha Gold, Carly Moore and Anna Piirainen. Photography duo Driu and Tiago captured the many looks assembled by Zachrisson. With the help of color-blocked backdrops, the images made a series of jackets come to life. Present in the display are ivory button-up pieces, feathered frocks, [crop coats and ankle-length items](https://www.trendhunter.com/trends/cult-gaia-x-raxxy). Given the focus on [layers in this production](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line), shoes played an equally important role in Technicolor Dream Coats. Displayed along with the apparel were chunky lace up boots, ribbed rubber lining and rounded shapes. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 64% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Technicolor Outerwear:** Innovative materials and color-blocking techniques can be used to create outerwear that brings attention to the wearer. - **Layered Apparel:** Layering jackets with different textures and lengths provides new opportunities to create functional yet stylish outerwear. - **Chunky Footwear:** Chunky lace-up boots and ribbed rubber lining can be used to create footwear that complements layered outerwear. ### Sectors Adopting This - **Fashion and Apparel:** Innovative materials and color-blocking techniques can be used to create outerwear that brings attention to the wearer. - **Photography:** Creative use of color-blocked backdrops and unique styling concepts can be used to showcase outerwear and fashion in general. - **Footwear:** Chunky lace-up boots and ribbed rubber lining can be used to create footwear that complements layered outerwear and adapts to crisp weather. ## Related on Trend Hunter - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)