# Co-Branded Sports Car Clothing The McLaren Automotive x Castore Technical Clothing Capsule is Chic By Michael Hemsworth | Published 2020-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/technical-clothing-capsule References: [hiconsumption](https://hiconsumption.com/mclaren-automotive-x-castore-technical-clothing-capsule/) & [cars.mclaren.press](https://cars.mclaren.press/en-us/releases/866#gallery) The [McLaren Automotive x Castore Technical Clothing Capsule](https://www.trendhunter.com/trends/levis-5) is a newly unveiled [fashion collaboration](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini) between the two brands that will provide drivers with a way to extend their automotive prowess off the road. The clothing collection includes a range of styles that are as chic as they are technical in order to make them well-suited to the needs of wearers. This includes technical fabric, four-way stretch and Coldblack technology that will help the wearer to enjoy a thermoregulated experience and enhanced protection. The McLaren Automotive x Castore Technical Clothing Capsule features a co-branded series of logos on the garments and, while ideal for avid sports car enthusiasts, are perfect for anyone seeking out a technical way to brave the elements. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 46% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Co-branded Fashion Collaborations:** Opportunity for brands to team up in the fashion industry and produce stylish, technical clothing collections. - **Technical Fabrics and Enhanced Protection:** Demand for clothing made with technical fabrics and innovative technologies that offer thermoregulation and increased protection. - **Extended Branding Opportunities:** Brands can extend their reach and appeal by collaborating with companies in different industries to create unique co-branded products. ### Who This Affects Most - **Fashion:** Fashion industry can explore co-branded collaborations to produce stylish and functional technical clothing collections. - **Automotive:** Automotive industry can partner with fashion brands to create co-branded clothing collections that extend their brand appeal beyond vehicles. - **Sportswear:** Sportswear industry has an opportunity to incorporate technical fabrics and innovative technologies to enhance the performance and protection offered by their products. ## Related on Trend Hunter - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Collaboration Car Brand Luggage](https://www.trendhunter.com/trends/tumi-x-mclaren.md) - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Auto-Inspired Apparel Capsules](https://www.trendhunter.com/trends/percival-x-ford.md) - [Luxury Vehicle-Inspired Capsules](https://www.trendhunter.com/trends/aim-leon-dore-x-porsche.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [Collab Automotive Apparel](https://www.trendhunter.com/trends/volvo-capsule.md)