# Leak-Proof Activewear Tights adidas' TechFit Period-Proof Tights Protect Against Leaks and Stains By Laura McQuarrie | Published 2021-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/techfit-period-proof-tights References: [adidas](https://www.adidas.ca/en/techfit-period-proof-biker-short-tights/H15833.html) & [fashionunited.uk](https://fashionunited.uk/news/fashion/adidas-launches-innovative-period-proof-tights/2021061556041) [adidas'](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) TechFit Period-Proof tights are available as [biker shorts](https://www.trendhunter.com/trends/activewear-essentials) and 7/8 tights that help to provide protection against stains, all the while offering the kind of comfort and reliability that consumers have come to expect. Thanks to [absorbent layers](https://www.trendhunter.com/trends/step-one-period-underwear), the tights are effective for protecting against stains when worn with a tampon, cup or pad. With the adidas Flow Shield, the tights offer three layers of wicking and absorbing power to provide a sense of security, comfort and confidence while working out. The all-new TechFit Period-Proof tights are backed by a global marketing campaign called Stay in Play. adidas also collaborated with a leader in scientific research in sports, Dr. Georgie Bruinvel, to create educational materials and training plans. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 10% | Activity: 56% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Period-proof Activewear:** The development of period-proof activewear offers a disruptive innovation opportunity for athleisure brands looking to meet the demands of female consumers seeking practical and comfortable workout clothes. - **Absorbent Fabric Technology:** The continued development of fabric technology with absorbent layers provides a disruptive innovation opportunity for companies looking to expand the market for stain-resistant clothing beyond athletic wear. - **Collaborations for Educational Materials:** Collaborating with scientific experts to create educational materials and training plans offers a disruptive innovation opportunity for brands looking to differentiate themselves and build trust with consumers seeking high-quality products. ### Industries Being Reshaped - **Athleisure:** The period-proof activewear product line offers a disruptive innovation opportunity for athleisure brands looking to appeal to female consumers by addressing a practical concern and providing added value for their workout clothes. - **Feminine Care:** The development of period-proof activewear offers a disruptive innovation opportunity for feminine care brands to partner with apparel companies and expand their offerings beyond traditional hygiene products. - **Textile Manufacturing:** The demand for absorbent fabric technology creates a disruptive innovation opportunity for textile manufacturers to develop new materials that can be used across a variety of industries, including medical and hospitality. ## Related on Trend Hunter - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Teen-Focused Period Underwear](https://www.trendhunter.com/trends/proof.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md)