# Twitter for Businesses Yammer Brings Microblogging to Work By Going Like Sixty | Published 2008-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/techcrunch-winner-yammer-is-twitter-for-companies References: [yammer](http://yammer.com) [Microblogging platforms](https://www.trendhunter.com/trends/writerry) like [Twitter](https://www.trendhunter.com/trends/twitter-circle) have skyrocketed in popularity as users read the mini-updates of their friends; Yammer brings this phenomenon to the workplace. With Twitter, users are asked, “What are you doing?” Yammer asks your colleagues, “What are you working on?” Yammer won the $50,000 top prize for start-ups at TechCrunch50. Only people with a common email address can participate in order to 'follow' each other. It’s far more friendly than a [corporate intranet](https://www.trendhunter.com/trends/zoho-cliq) because it’s real-time and informal. It’s free until the company wants to officially integrate Yammer into their offices and claim networks as their own, at which point a price structure is employed. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 4% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### Why This Trend Is Growing - **Workplace Microblogging:** Yammer's microblogging platform brings real-time and informal communication to the workplace, disrupting traditional corporate intranets. - **Real-time Collaboration:** Yammer's real-time communication fosters collaboration and innovation amongst colleagues, disrupting the way traditional offices operate. - **Collaborative Tools:** Yammer's collaboration tools, including file sharing and group messaging, disrupt the traditional way businesses communicate and collaborate. ### Industries Being Reshaped - **Enterprise Communication:** Yammer's microblogging platform disrupts traditional enterprise communication and offers new opportunities for real-time and informal collaboration amongst colleagues. - **HR Technology:** Yammer's platform offers new HR technology solutions for companies looking to foster a stronger sense of community and collaboration amongst their employees. - **Social Networking:** Yammer's microblogging platform brings social networking to the workplace, disrupting traditional forms of communication and collaboration. ## Related on Trend Hunter - [Developer Microblog Platforms](https://www.trendhunter.com/trends/nextscribe.md) - [Private Social Media Features](https://www.trendhunter.com/trends/twitter-circle.md) - [Social Streamlining Platforms](https://www.trendhunter.com/trends/statuz.md) - [Simplified Social Platforms](https://www.trendhunter.com/trends/happy-feed1.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Workplace Chat-Optimizing Apps](https://www.trendhunter.com/trends/superhuman-teams.md) - [Hyperlocal Social Networks](https://www.trendhunter.com/trends/hyperlocal-social-networks.md) - [Comprehensive Freelancer Toolkits](https://www.trendhunter.com/trends/yappa.md) - [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md)