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# Tech-Addicted Disney Princesses
These Images Show How Obsessions with Devices Affect Relationships

By Ady Floyd | Published 2015-09-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/techaddicted
References: [designtaxi](http://designtaxi.com/news/379606/Tech-Addiction-Disney-Princesses-Princes-Stare-At-Phones-Ignore-Each-Other/) & [aplus](http://aplus.com/a/disney-couples-on-phones-saint-hoax)

Artist Saint Hoax created a collection of tech-addicted [Disney](https://www.trendhunter.com/trends/disney-wedding-dresses-1) princess images that address generation Y's similar obsession. The images specifically focus on how society's desire for technology has affected human relationships.

This tech-addicted Disney series title 'Contemporary Fairy Tale' uses iconic characters to show that even when people spend time together, they can be completely removed from situations. For example, there is an illustration of Ariel and Prince Eric having dinner together but instead of looking at each other, they are gazing at their smartphone screens.

While the images present an initially humorous tone, the deeper message hints towards society's lack of physical and emotional awareness. Modern relationships have incorporated the use of technology into almost every activity, which seems to defeat the purpose of traditional dates or romantic endeavors.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 98% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Digital Dependency:** Opportunity to create solutions promoting healthy technology use and physical interaction in relationships.
- **Relationship Distancing:** Opportunity to leverage technology as a tool to bring partners closer together emotionally and physically.
- **Emotional Intelligence:** Opportunity to develop AI-based tools to assist in building emotional intelligence and awareness in relationships.

### Who This Affects Most

- **Social Media:** Opportunity to promote positive digital interactions not interfering with physical relationships.
- **Communication Technology:** Opportunity to create immersive technology that promotes face-to-face conversational interactions.
- **Relationship Counseling:** Opportunity to integrate technology into counseling to help couples achieve more emotional and physical balance in their relationships.

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