# Typographic Tech Woe Songs The Ballad of Tech Support Represents for the Nerdy Crowd By Ricardo Fonseca | Published 2012-11-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tech-suppport-song-kynetic-typography References: [youtube](http://www.youtube.com/watch?v=nbQG2yOn0ig) Made for Life Technologies, this song shown in kinetic typography animation goes over real-life accounts of tech support. Whereas traditional science products video marketing can be boring and uninteresting in most cases, Life Technologies has been pushing the envelope with interactive videos, animation and now, a hilarious clip. This latest one is a video inspired by all the dedicated everyday heroes of science, with lyrics taken from many email and phone conversations. Funny and with a catchy tune, it represents a shift away from traditional science products advertising and a step towards a new paradigm in life sciences marketing with a lighthearted tone that is easier to stomach for everyone. Plus, it highlights the many issues tech support deals with -- maybe a 'Tech Support Problems' Twitter account will come next! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Kinetic Typography Animation:** The use of kinetic typography animation in marketing videos presents an opportunity for businesses to create engaging and memorable content. - **Interactive Videos:** The integration of interactive elements in videos provides an innovative way for companies to connect with their audience and create a more immersive experience. - **Lighthearted Marketing Tone:** The adoption of a lighthearted tone in marketing campaigns can help businesses appeal to a wider audience and differentiate themselves from competitors. ### Who This Affects Most - **Life Sciences:** Life sciences companies can leverage kinetic typography animation and interactive videos to educate and engage their target audience about scientific products and services. - **Tech Support Services:** Tech support services can utilize kinetic typography animation and interactive videos to showcase their expertise and entertain their customers while solving technical problems. - **Digital Advertising:** In the realm of digital advertising, the use of kinetic typography animation and interactive videos can create new opportunities for brands to connect with consumers in a more engaging and memorable way. ## Related on Trend Hunter - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Musical AI Campaigns](https://www.trendhunter.com/trends/fiverr-nobody-cares.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Personalized Media Creation](https://www.trendhunter.com/trends/tunestory.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md)