# 90s-Inspired Technical Bags THE NORTH FACE PURPLE LABEL Launches a Set of Tech Paper Waste Bags By Amy Duong | Published 2020-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tech-paper References: [hypebeast](https://hypebeast.com/2020/8/the-north-face-purple-label-nanamica-tech-paper-waist-bags) & [nanamica](https://www.nanamica.com/item/5518/#image_2) [THE NORTH FACE PURPLE LABEL](https://www.trendhunter.com/trends/the-north-face-purple-label-japan) introduces a collection of [Tech Paper](https://www.trendhunter.com/trends/skin-sync) waist bags for the warmer seasons. In terms of the design, it references elements from the early 90s, specifically a release by [The North Face](https://www.trendhunter.com/trends/beams-and-the-north-face) during the previous era. The design language is a direct honorable mention of the brand's Sweep Lambar Bag but features updates with the Tyvek fabrication due to its high-density material. It has wrinkles and rigid details that imitate the look of paper, which is noted in the namesake. To finish the outer layer, the bags are coated in a laminated shiny film for a captivating finish. All of the bags are made from 100% recycled materials and has a branded fastening and adjustable elastic pull. Image Credit: nanamica ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **90s-inspired Tech Paper Bags:** Disruptive innovation opportunity: Explore the use of high-density Tyvek fabrication to create sustainable and visually captivating tech bags. - **Recycled Material Bags:** Disruptive innovation opportunity: Develop a line of bags made from 100% recycled materials with branded fastenings and adjustable elastic pulls. - **Laminated Shiny Film Coating:** Disruptive innovation opportunity: Experiment with laminated shiny film coatings to add a captivating finish to various products, not just bags. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Combine 90s-inspired design aesthetics with sustainable materials to create trendy and eco-friendly fashion accessories. - **Outdoor Gear:** Disruptive innovation opportunity: Incorporate high-density Tyvek fabrication into outdoor gear to enhance durability and water resistance. - **Sustainable Packaging:** Disruptive innovation opportunity: Utilize laminated shiny film coatings for eco-friendly and visually appealing packaging solutions. ## Related on Trend Hunter - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Modernized Tactical Outerwear](https://www.trendhunter.com/trends/the-north-face-steep-tech-rmst-series.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md)