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# Millennial-Inspired Pop Art
Andrew Fairclough's Art is Inspired by a "Tech Dead-Gaze"

By Mary Van Puymbroeck | Published 2017-05-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tech-deadgaze
References: [handsomefrank](https://handsomefrank.com/2017/03/andrew-fairclough-solo-exhibition-total-control) & [shop.chinaheights](http://shop.chinaheights.com/category/andrew-fairclough)

In today's world of infinite information, it is increasingly easy to get lost in a tech-induced spiral and fall into a "tech dead-gaze." Andrew Fairclough's most recent exhibition 'Total Control' at China Heights in Surrey Hill, Australia uses [pop art graphics](https://www.trendhunter.com/trends/paint-mirror) to explore this concept further. This approach is used to express themes of introspection and impulse control.

Inspired by [dystopian fiction](https://www.trendhunter.com/trends/after-utopia), his work has an intensity one can find relatable and thought-provoking, especially as a Millennial. In the flow of [technology-induced distraction](https://www.trendhunter.com/trends/interactive-digital-artwork), the viewer can almost see the boundless access to information passing before the subjects' eyes. As a generational self-reflection, Fairclough's work is effective in being "uneasy, yet hopeful."

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 98% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Pop Art-inspired Introspection:** Incorporating pop art graphics to encourage self-reflection and introspection in art is a disruptive innovation opportunity.
- **Dystopian Tech Art:** Using art to explore dystopian themes of technology-induced distraction can lead to innovative artwork that resonates with a millennial audience.
- **Impulse Control Art:** Artists can explore the theme of impulse control in their work using pop art graphics to create thought-provoking pieces.

### Industries Being Reshaped

- **Art and Design:** The use of pop art graphics to explore themes of introspection and impulse control can create new opportunities for artists and designers.
- **Millennial Marketing:** Incorporating dystopian-inspired artwork and themes of introspection and impulse control in marketing can lead to disruptive innovations resonating with Millennial consumers.
- **Technology and Gadgets:** Using pop art graphics to explore the negative impact of over-reliance on technology can lead to innovative tech products designed to mitigate that impact.

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