# Mirrored Tech Brand Headquarters The New Dyson Buildings are Futuristic and Secretive By Michael Hemsworth | Published 2016-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tech-brand References: [newatlas](http://newatlas.com/wilkinson-eyre-dyson-hq/45446/) & [wilkinsoneyre](http://www.wilkinsoneyre.com/) Tech brands are known for keeping their secrecy when it comes to R&D, so the latest buildings at the [Dyson](https://www.trendhunter.com/trends/harrods) headquarters look to maintain this from the building design up. The new building designs was done by [WilkinsonEyre](https://www.trendhunter.com/trends/lift-109) for the brand's headquarters in England and consists of several structures including an R&D facility, a sports center, a cafe and a leisure facility. The R&D building is dubbed the D9 and features a [highly reflective exterior](https://www.trendhunter.com/trends/exp-building), which makes it impossible to see inside the building from the outside while maintaining natural light flow for workers. The sports facility offers a space for employees to play sports like basketball and tennis, while the various leisure areas allow workers to relax and unwind right on campus. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Building Design:** The reflective exterior of the new Dyson buildings demonstrates an opportunity for disruptive innovation in architectural design, creating buildings that are both secretive and visually striking. - **Workplace Well-being:** The inclusion of sports and leisure facilities on campus at the Dyson headquarters highlights the potential for disruptive innovation in creating work environments that prioritize employee well-being and work-life balance. - **Secrecy in R&D:** The secretive nature of the Dyson headquarters buildings reflects an ongoing trend in the tech industry, emphasizing the importance of protecting intellectual property and maintaining competitive advantage through confidentiality. ### Sectors Adopting This - **Architecture and Design:** The innovative building design by WilkinsonEyre for the Dyson headquarters showcases an opportunity for disruptive innovation in the field of architecture, paving the way for new approaches to building aesthetics and functionality. - **Employee Wellness:** The inclusion of sports and leisure facilities at the Dyson headquarters presents an opportunity for disruptive innovation in the wellness industry, as companies seek to create work environments that prioritize employee health, happiness, and productivity. - **Technology and Manufacturing:** The emphasis on secrecy and R&D at the Dyson headquarters underscores the need for disruptive innovation in the tech and manufacturing industries, driving advancements in intellectual property protection, research methodologies, and product development processes. ## Related on Trend Hunter - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Irregular Pyramid-Shaped Retailers](https://www.trendhunter.com/trends/dji-store.md) - [Pier-Side Dynamic Office Spaces](https://www.trendhunter.com/trends/big-hq.md) - [Sustainable Vibrant Work Environments](https://www.trendhunter.com/trends/innovation-campus.md) - [Curved London Office Buildings](https://www.trendhunter.com/trends/50-electric-boulevard.md) - [Futuristic Auto Micro Factories](https://www.trendhunter.com/trends/auto-micro-factory.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Factory-Adjacent Dynamic Offices](https://www.trendhunter.com/trends/innovation-campus-1.md) - [Large Headquarter-Transformed Housing](https://www.trendhunter.com/trends/hayes-park-central.md)