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# Hummingbird-Patterned Menswear
Teatum Jones' Spring/Summer Series Plays with Seasonal Motifs

By Riley von Niessen | Published 2016-09-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/teatum-jones
References: [fuckingyoung.es](http://fuckingyoung.es/teatum-jones-springsummer-2017/) & [teatumjones](http://www.teatumjones.com/)

Teatum Jones, a fashion label that's built from the talents of Catherine Teatum and Rob Jones, unveiled its Spring/Summer 2017 collection during this year's Milan Fashion Week.

Seeming to celebrate the season, the resulting apparel makes use of bright colorways and [summery themes](https://www.trendhunter.com/trends/marmot-1) -- with the images of flowers and hummingbirds complementing a pair of jackets. On other pieces, Teatum Jones makes use of abstract patterns, which diversify pieces with a myriad of primary colors and creative designs.

In others, the label favors pastels and simple monochrome looks -- helping to tie the collection together while still offering a rather expansive selection. While jackets seem to be the key feature, it also includes a number of shorts, pants, button-ups and tees.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 28% | Activity: 5% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Bright Colorways:** Disruptive innovation opportunity: Develop new dyeing techniques or materials that can create even brighter and more vibrant colorways in apparel.
- **Abstract Patterns:** Disruptive innovation opportunity: Use advanced technologies, such as 3D printing or digital printing, to create unique and intricate abstract patterns on clothing.
- **Monochrome Looks:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials that can be used to create high-quality monochrome clothing, reducing the environmental impact of the fashion industry.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Implement smart textiles and wearable technology into fashion design, creating functional and interactive garments.
- **Textile:** Disruptive innovation opportunity: Develop fabrics that mimic the appearance and texture of natural materials, offering sustainable alternatives to traditional textiles.
- **Printing:** Disruptive innovation opportunity: Explore new printing techniques, such as 3D printing or digital printing, to revolutionize the way patterns and designs are applied to fabrics.

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