# Mysterious Restaurant Campaigns The Latest Taco Bell Campaign Teases a New Product Launch By Katherine Pendrill | Published 2016-01-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/teases-a-new-product References: [tacobell](https://www.tacobell.com/news/biggest-food-creation-yet) & [tacobell](https://www.tacobell.com/feed) [Taco Bell](https://www.trendhunter.com/trends/doja-cat-2) recently announced its return as a [Super Bowl advertiser](https://www.trendhunter.com/trends/taco-bell-decades-menu) with a mysterious campaign that teases a new product launch. Although Taco Bell has not released a Super Bowl ad since 2013, this year's 30 second spot promises to be something that fans will not want to miss. The new campaign consists of a variety of ambiguous activities and interactive pop-up events that will be held in advance of Super Bowl 50. Although information is still limited, the redacted press release teases a new product launch that is described as "mouthwatering" and full of "beloved ingredients." The mysterious campaign is designed to help fans engage with the brand as they await the company's exciting announcement. The big news will finally be revealed during a 30 second ad that will air during the first quarter of the game. In the weeks leading up to the big game, fans are encouraged to engage with the brand by checking out 'The Feed on Ta.co' for the latest updates about the mysterious new product. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Mysterious Campaigns:** Using ambiguous activities and interactive pop-up events to engage customers ahead of a new product launch. - **Super Bowl Advertisements:** Leveraging the massive audience of the Super Bowl to make a major product launch announcement. - **Interactive Content:** Encouraging fans to interact with a brand through online platforms and social media in anticipation of a new product launch. ### Where This Applies - **Fast Food:** Utilizing innovative marketing strategies to create buzz and drive sales for new product launches at fast food chains. - **Advertising:** Developing creative and engaging ad campaigns across multiple platforms to reach a broad audience and generate excitement for new product launches. - **Social Media:** Using social media platforms to create interactive content and engage customers ahead of a new product launch and increase brand awareness. ## Related on Trend Hunter - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md) - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md) - [Reprised Fan-Favorite Menu Items](https://www.trendhunter.com/trends/the-quesarito.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Aspirational Tex-Mex QSR Deals](https://www.trendhunter.com/trends/taco-bell-manifestmas.md)