# Volcanic Soil Tequilas Tears of Llorona No 3 Tequila is a Complex Yet Smooth Spirit By Madison Mackay | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tears-of-llorona References: [uncrate](https://uncrate.com/tears-of-llorona-no-3-tequila/) & [tearsofllorona.mx](https://tearsofllorona.mx/tears-of-llorona/) Made from 100% blue agaves pulled from high volcanic slopes in Jalisco, the Tears of Llorona tequila is one of the most complex spirits in its category. The drink uses [select agaves](https://www.trendhunter.com/trends/artisanal-agave-spirits), starch, sugar and pinas that are all roasted slowly to maintain traditional crafting. Distillation happens in a copper pot at a very specific gravity and is then aged in three different barrels -- oak that used to hold scotch, sherry and brandy. The small-batch tequila brings forward a [unique fusion flavor](https://www.trendhunter.com/trends/maestra-selection-no-2) for a one-of-a-kind product that was made to be consumed straight as opposed to mixed into a cocktail. The Tears of Llorona tequila is blended and bottled in a [stylish one-litre glass swing-top bottle](https://www.trendhunter.com/trends/tequila-collection) for a traditional yet modern appearance. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Volcanic Soil Tequilas:** Disruptive Innovation Opportunity: Exploring the use of volcanic soil in the production of tequila to create unique and complex flavor profiles. - **Complex Spirits:** Disruptive Innovation Opportunity: Developing new techniques and ingredients to create complex and premium spirits for enthusiasts looking for unique drinking experiences. - **Small-batch Tequila:** Disruptive Innovation Opportunity: Capitalizing on the growing demand for artisanal and high-quality spirits by producing small-batch tequilas with distinct characteristics. ### Who This Affects Most - **Beverage Manufacturing:** Disruptive Innovation Opportunity: Incorporating innovative production methods and ingredients to create unique and premium beverages in the competitive beverage manufacturing industry. - **Alcohol Distilleries:** Disruptive Innovation Opportunity: Experimenting with different aging techniques and barrel selections to produce exceptional and distinctive spirits, attracting discerning consumers in the alcohol distillery sector. - **Luxury Spirits Packaging:** Disruptive Innovation Opportunity: Designing elegant and visually appealing packaging for high-end spirits to enhance brand perception and attract consumers seeking a premium drinking experience. ## Related on Trend Hunter - [Marble Tequila Bottles](https://www.trendhunter.com/trends/coleccion-la-gavilana-i.md) - [Beautifully Packaged Tequila Brands](https://www.trendhunter.com/trends/laelia-tequila.md) - [Dualistic Small-Batch Tequilas](https://www.trendhunter.com/trends/tequila-cayeya.md) - [Ultra-Elegant Tequila Branding](https://www.trendhunter.com/trends/volcan-xa.md) - [Spicy Premium Tequilas](https://www.trendhunter.com/trends/ghost-tequila.md) - [Ultra-Premium Sipping Tequilas](https://www.trendhunter.com/trends/escasa-tequila.md) - [Distinctly Matured Añejo Tequilas](https://www.trendhunter.com/trends/tequila-herradura-legend.md) - [Distinctive Premium Tequilas](https://www.trendhunter.com/trends/handpicked-agave.md) - [Top-Shelf Triple-Aged Tequilas](https://www.trendhunter.com/trends/mot-hennessy.md)