# Esports Sportswear Partnerships Team Vitality Signs a Deal with Danish Sportswear Brand hummel By Kanesa D | Published 2023-01-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/team-vitality-2 References: [esportsinsider](https://esportsinsider.com/2023/01/team-vitality-hummel-partnership) & [vitality.gg](https://vitality.gg/en/)  [Team Vitality](https://www.trendhunter.com/trends/team-vitality-7) is tapping Danish sportswear brand hummel for its new campaign, 'Let’s Play Together!’ Launching the new esports jersey for Team Vitality has served as the campaign's main focus, and physical and online activations are also scheduled for later in 2023. hummel jerseys will be worn going forward by every member of Team Vitality. hummel is one of the largest sportswear brands worldwide and has recently worked with Everton and [Real Betis](https://www.trendhunter.com/trends/partner-of-real-madrid) football teams. hummel is also famously a partner of the Danish esports organization [Astralis](https://www.trendhunter.com/trends/astralis-1). “It is a privilege to be able to write the story of our tenth year together and around strong esports values. We will do our best to make 2023 an exceptional year for our players and to make this collaboration shine in the best international competitions,” said Nicolas Maurer, CEO and co-founder of Team Vitality. Image Credit: Team Vitality, hummel ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 11% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Esports Sportswear Partnerships:** Hummel's partnership with Team Vitality demonstrates an increasing trend of sportswear brands expanding into the esports industry. - **Physical and Online Activations:** The Let's Play Together! campaign's physical and online activations showcase the potential for disruptive innovation in experiential marketing for esports brands. - **Cross-industry Collaborations:** Hummel's partnerships with both traditional sports teams and esports organizations highlights the trend of cross-industry collaborations in the sports and gaming industries. ### Sectors Adopting This - **Sportswear:** The partnership between Hummel and Team Vitality demonstrates potential for disruptive innovation in esports-focused sportswear design. - **Esports:** The Let's Play Together! campaign and Hummel's partnership with Team Vitality showcase the growing potential for disruption and innovation in the esports industry. - **Experiential Marketing:** The Let's Play Together! campaign's physical and online activations highlight potential for innovation and disruption in experiential marketing aimed at esports audiences. ## Related on Trend Hunter - [Promotional Esports Partners](https://www.trendhunter.com/trends/team-vitality-7.md) - [Spanish Esports Apparel Partnerships](https://www.trendhunter.com/trends/heroic-1.md) - [Esports Partnership Renewals](https://www.trendhunter.com/trends/philips-evnia.md) - [Esports Player Hub Partnerships](https://www.trendhunter.com/trends/team-vitality-1.md) - [Game Cosmetic Partnerships](https://www.trendhunter.com/trends/tradeit.md) - [Esports Automotive Deals](https://www.trendhunter.com/trends/team-vitality-3.md) - [Esports Tournament Jerseys](https://www.trendhunter.com/trends/team-vitality-8.md) - [Data-Based Esports Partnerships](https://www.trendhunter.com/trends/team-vitality-6.md) - [Gaming Monitor Partnerships](https://www.trendhunter.com/trends/evnia.md)