# Basketball Streaming Initiatives Twitch Will Stream Team USA Basketball Games on Its Platform By Daniel Johnson | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/team-usa-basketball-games References: [engadget](https://www.engadget.com/2019/08/06/usa-basketball-nba-twitch-streaming-exclusive/) & [blog.twitch](https://blog.twitch.tv/) Team [USA Basketball](https://www.trendhunter.com/trends/womens-basketball) games will be streamed on the [Twitch](https://www.trendhunter.com/trends/twitch-gambling) platform, with content available that includes on-demand videos and games. Streaming will begin on August 9th, at 10:00 PM EST. In addition to streaming Team USA Basketball games, the platform will also create a three-on-three basketball event hosted by USA basketball. It will also stream the 2020 Nike Hoop Summit, which is a yearly game from Nike that has international players face the USA team. Twitch is continuing its focus on streaming basketball content. In 2017 the platform first started streaming NBA content, beginning with G League games. In 2018 the platform also began streaming NBA 2K games as well as [eSports](https://www.trendhunter.com/trends/4sight) competitions for NBA 2K. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Basketball Streaming:** The trend towards streaming major basketball games on platforms like Twitch presents an opportunity for disruptive innovation in the streaming industry. - **Sports Esports:** Opportunities for disruptive innovation in sports esports continue to emerge as platforms like Twitch stream NBA 2K and other sports related games. - **Live On-demand Content:** The growing demand for on-demand content presented by platforms like Twitch has given rise to new opportunities for disruptive innovation in the live streaming industry. ### Sectors Adopting This - **Streaming:** The streaming industry has a great opportunity to disrupt traditional cable providers as more consumers turn to platforms like Twitch for live content. - **Sports:** The sports industry has opportunities to take advantage of the growing demand for esports and on-demand content to engage with fans in innovative ways. - **Gaming:** The gaming industry has been transformed by the rise of esports and live streaming, creating new opportunities for disruptive innovation in game development and marketing. ## Related on Trend Hunter - [Basketball Gaming Additions](https://www.trendhunter.com/trends/nintendo-adds-basketball.md) - [Car-Branded Basketball Giveaways](https://www.trendhunter.com/trends/canada-basketball-turo.md) - [Esports Basketball Events](https://www.trendhunter.com/trends/efiba-esports.md) - [Streaming Website Initiatives](https://www.trendhunter.com/trends/twitch-gambling.md) - [Women-Specific Olympic Partnerships](https://www.trendhunter.com/trends/womens-basketball.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Basketball Social Networks](https://www.trendhunter.com/trends/sports-social-network.md) - [Sports Streaming Additions](https://www.trendhunter.com/trends/tsn-on-roku.md) - [Streaming Platform Format Updates](https://www.trendhunter.com/trends/twitch-update.md)