# Loyalty Platform Partnerships Team Liquid is Working with Mysten Labs on its New Loyalty Platform By Colin Smith | Published 2024-02-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/team-liquid-loyalty-platform References: [esportsinsider](https://esportsinsider.com/2024/02/team-liquid-secures-multi-year-deal-with-sui-to-build-loyalty-platform) & [teamliquid](https://teamliquid.com/)  The [Team Liquid](https://www.trendhunter.com/trends/myblue) Loyalty Platform will be transformed through the company's new partnership with Mysten Labs. The primary purpose of the partnership is to gain access to Mysten Labs' 'Sui' blockchain platform, which will be used to power the new loyalty platform. Team Liquid currently hosts a loyalty program on its own website, but it will be relaunched with an improved points-based system with improved rewards in the form of experiences, digital collectibles, and more. Team Liquid stated that it believes fandoms and online communities must be built over time, with its COO, Claire Hungate, stating: “Real fandom doesn’t happen in a single moment. It needs to be nurtured and sustained through experiences that strengthen the tether between team and fan." Image Credit: Team Liquid, ESI ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 30% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Blockchain Loyalty Platforms:** Opportunity to leverage blockchain technology for enhanced loyalty programs in esports and online communities. - **Points-based Rewards Systems:** Potential to revamp loyalty programs with points-based systems offering improved rewards and experiences. - **Enhanced Fan Engagement Experiences:** Possibility to deepen fan engagement through unique experiences and digital collectibles in loyalty platforms. ### Sectors Adopting This - **Esports:** Integration of blockchain loyalty platforms can revolutionize fan engagement strategies within the esports industry. - **Blockchain Technology:** Blockchain platforms like 'Sui' can disrupt traditional loyalty program models across various industries. - **Digital Collectibles:** Innovative loyalty programs can fuel growth in the digital collectibles market through unique reward offerings. ## Related on Trend Hunter - [Esports Fan Engagement Platforms](https://www.trendhunter.com/trends/myblue.md) - [Promotional Esports Initiatives](https://www.trendhunter.com/trends/team-liquid-3.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/fnatic-pioneer.md) - [Esports Marketing Insights](https://www.trendhunter.com/trends/team-liquid-6.md) - [Esports Game Partnerships](https://www.trendhunter.com/trends/team-liquid.md) - [Customer Loyalty Partnerships](https://www.trendhunter.com/trends/tokenproof-and-adidas.md) - [Sports Fan-Focused Loyalty Currencies](https://www.trendhunter.com/trends/loyalty-currency.md) - [Loyalty-Based Esports Memberships](https://www.trendhunter.com/trends/fitchin-2.md) - [Influencer Esports Campaigns](https://www.trendhunter.com/trends/team-liquid-4.md)