# Promotional Esports Initiatives Team Liquid Teams Up with Illuvium for Its Blockchain Battler Game By Kanesa D | Published 2023-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/team-liquid-3 References: [esportsinsider](https://esportsinsider.com/2023/11/team-liquid-illuvium-blockchain-auto-battler-game) & [teamliquid](https://www.teamliquid.com/)  North American esports organization [Team Liquid](https://www.trendhunter.com/trends/team-liquid) has forged a [partnership with game developer Illuvium](https://www.trendhunter.com/trends/arena-of-faith) for its latest auto battler title, Illuvium: Arena. In this collaboration, nine Team Liquid streamers will actively engage with Illuvium: Arena, showcasing the game's innovative competitive PvP mode. The strategic alliance aims to transform the perception of blockchain games within the gaming community, addressing concerns about quality and appeal compared to AAA titles. Featuring a diverse selection of streamers, including Drew ‘Midbeast’ Timbs, Balou ‘Snoodyboo’ Marrone, and Mads ‘Broxah’ Brock-Pedersen, this initiative will effectively expose a new audience to the title. As a decentralized studio, Illuvium strives to provide an interconnected gaming experience by seamlessly blending open-world exploration, city building, and auto battler genres within a single game on the Ethereum blockchain. Image Credit: Team Liquid ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 4% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Blockchain Gaming:** The partnership between Team Liquid and Illuvium highlights the growing trend of blockchain games, aiming to transform perceptions within the gaming community. - **Competitive Pvp Mode:** Illuvium: Arena's innovative competitive PvP mode is showcased through the collaboration with Team Liquid streamers, attracting a new audience to the game. - **Diverse Streamer Engagement:** The collaboration between Illuvium and Team Liquid features a diverse selection of streamers, expanding the reach and exposure of the game. ### Where This Applies - **Esports:** The strategic alliance between Team Liquid and Illuvium contributes to the development and growth of the esports industry. - **Blockchain Gaming:** By showcasing Illuvium: Arena's innovative gameplay on the Ethereum blockchain, the partnership addresses concerns and disrupts the gaming industry. - **Online Streaming:** The engagement of Team Liquid streamers with Illuvium: Arena creates new opportunities for content creation and audience expansion within the online streaming industry. ## Related on Trend Hunter - [Esports Game Partnerships](https://www.trendhunter.com/trends/team-liquid.md) - [Influencer Esports Campaigns](https://www.trendhunter.com/trends/team-liquid-4.md) - [Esports Fan Engagement Platforms](https://www.trendhunter.com/trends/myblue.md) - [Loyalty Platform Partnerships](https://www.trendhunter.com/trends/team-liquid-loyalty-platform.md) - [Esports Marketing Insights](https://www.trendhunter.com/trends/team-liquid-6.md) - [Esports Blockchain Games](https://www.trendhunter.com/trends/guild-of-guardians.md) - [Health-Focused Esports Deals](https://www.trendhunter.com/trends/team-liquid-2.md) - [Dedicated Crypto Content Creators](https://www.trendhunter.com/trends/immortals-invasion.md) - [Collaborative Esports Tour Events](https://www.trendhunter.com/trends/intel-x-team-liquid-world-tour.md)