# Health-Focused Esports Deals Thorne and Team Liquid Unite to Launch Health Initiatives for Gamers By Kanesa D | Published 2023-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/team-liquid-2 References: [prnewswire](https://www.prnewswire.com/news-releases/thorne-and-team-liquid-announce-partnership-bringing-innovative-health-and-wellness-solutions-to-the-esports-community-301635825.html) & [thorne](https://www.thorne.com/)  [Thorne HealthTech](https://www.trendhunter.com/trends/just-add-water) and [Team Liquid](https://www.trendhunter.com/trends/team-liquid-3) have joined forces to name Thorne as the official Health and Wellness Partner for Team Liquid. Thorne is expected to provide a multifaceted approach to personalized health and wellness for gamers. This approach includes the implementation of quizzes, health assessments, and the provision of [nutritional supplements](https://www.trendhunter.com/trends/lth), all strategically tailored to cater to the Team Liquid community. The partnership aims to bolster the performance, endurance, and recovery of Team Liquid's community by enhancing their physical and mental wellness practices. To promote the partnership, Thorne is set to elevate prominent Team Liquid influencers, including AverageJonas, Tiffae, Alixxa, and Acie, to hold the position of brand ambassadors. These ambassadors will showcase how they incorporate Thorne products into their wellness regimen. Image Credit: Thorne HealthTech, Team Liquid ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 73% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Personalized Wellness for Gamers:** Thorne implements personalized health assessments and nutritional supplements to enhance the wellness of the Team Liquid community. - **Integration of Health and Esports:** Thorne and Team Liquid partner to promote physical and mental wellness practices among gamers, aiming to improve performance and recovery. - **Influencer Endorsements for Health Products:** Thorne elevates Team Liquid influencers to brand ambassadors, showcasing how they incorporate Thorne products into their wellness regimen. ### Where This Applies - **Health Tech:** Thorne's personalized approach to improve the wellness of gamers through health assessments and nutritional supplements. - **Esports:** Team Liquid's partnership with Thorne aims to promote physical and mental wellness practices among gamers to enhance performance and recovery. - **Nutritional Supplements:** Thorne's collaboration with Team Liquid involves showcasing how influencers incorporate Thorne products into their wellness regimen. ## Related on Trend Hunter - [Nutrition-Focused Esports Deals](https://www.trendhunter.com/trends/rawq.md) - [Promotional Esports Initiatives](https://www.trendhunter.com/trends/team-liquid-3.md) - [Esports Game Partnerships](https://www.trendhunter.com/trends/team-liquid.md) - [Esports Wellness Platforms](https://www.trendhunter.com/trends/4sight.md) - [Esports Nutrition Partnerships](https://www.trendhunter.com/trends/version1.md) - [Gamer Wellness Initiatives](https://www.trendhunter.com/trends/riot-games-4.md) - [Esports Therapy Bracelets](https://www.trendhunter.com/trends/excel-esports-2.md) - [Physical Health Esports Partnerships](https://www.trendhunter.com/trends/guild-esports-x-hyperice.md) - [Influencer Esports Campaigns](https://www.trendhunter.com/trends/team-liquid-4.md)