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# Game-Integrated Children's Programming
PBS KIDS and GBH Kids Introduce a New Team Hamster! Series

By Jana Pijak | Published 2021-01-26 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/team-hamster
References: [kidscreen](https://kidscreen.com/2020/12/15/pbs-kids-gbh-team-up-on-interactive-series/)

PBS KIDS has partnered with GBH Kids, the Boston-based creators of cult classic Arthur to "co-produce a new [interactive digital experience](https://www.trendhunter.com/trends/leapfrog-leapmove) called Team Hamster! that encompasses five videos and three game titles about a group of fluffy critters who moonlight as [secret engineers and fix broken things](https://www.trendhunter.com/trends/chuck-es-steam) around them."

Created for viewers ages four to eight, Team Hamster! will be available on PBSKIDS.org and PS KIDS Games and Video apps and aims to fuse entertaining video content with [hands-on and educational game play](https://www.trendhunter.com/trends/big-little-feelings). When playing games, viewers will be given a set of unique challenges -- from home improvement projects to crafts -- letting them immerse themselves into the Team Hamster! character story.

This partnership with GBH is not the first of its kind for the company who also hosted an event in October giving Arthur fans a chance to vote on an episodes theme in real time.

Image Credit: kidscreen

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 38% | Activity: 58% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages)

## Key Themes

### Why This Trend Is Growing

- **Interactive Children's Programming:** Opportunity for companies to develop engaging and educational digital experiences for young viewers.
- **Game-integrated Learning:** Opportunity to create educational games that offer unique challenges and hands-on experiences for children.
- **Co-produced Kids' Content:** Opportunity for media companies to collaborate on new and engaging children's programming.

### Industries Being Reshaped

- **Entertainment:** Opportunity to create innovative and interactive children's content that keeps up with changing consumer interests and preferences.
- **Education:** Opportunity for educators to incorporate game elements into curriculum to make learning more engaging and interactive.
- **Digital Media:** Opportunity to expand digital media offerings to include more interactive and educational children's content.

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