# Athlete-Inspired High-Performance Activewear lululemon Launches Its Team Canada Apparel Line By Kalin Ned | Published 2021-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/team-canada-apparel References: [shop.lululemon](https://shop.lululemon.com/c/team-canada/) The Olympic and Paralympic Winter Games Beijing 2022 are just around the corner (if you think about it) and many fans are beginning to think about getting their hands on some [Team Canada](https://www.trendhunter.com/trends/team-canada-kits) apparel. Luckily, lululemon—a brand that also happens to be the official outfitter for the major sports events—has made a plethora of different clothing articles available to individuals in-store and on their website. lululemon's Team Canada apparel includes everything from lightweight and ultra-warm down jackets and accessories to [athletic wear](https://www.trendhunter.com/trends/wintry-athletic-apparel) and even face masks that fit exceptionally well. All silhouettes are created out of the highest quality materials and are built for athletes. The Team Canada Wunder Train High-Rise Tight, for example, is powered by Everlux™ which is highly breathable and moisture-wicking. The Team Canada 22 Future Legacy Crossbody Bag, on the other hand, is compact and handy; it is also made out of water-resistant fabric. Image Credit: lululemon ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **High-performance Activewear:** Brands can create athlete-inspired activewear using innovative materials for maximum comfort and performance. - **Team Apparel Lines:** Companies can capitalize on major sports events by launching team apparel lines to attract consumers. - **Moisture-wicking Technology:** There is an opportunity for brands to develop and market innovative moisture-wicking technology for athletic wear. ### Who This Affects Most - **Athletic Apparel:** Athletic apparel companies can incorporate athlete-inspired designs and innovative materials to create high-performance activewear. - **Sports Retail:** Retailers can capitalize on the hype surrounding major sports events by stocking up on team apparel and accessories. - **Textile Manufacturing:** Manufacturers can invest in developing or licensing innovative moisture-wicking technology to enhance the performance of athletic wear. ## Related on Trend Hunter - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Premium Hockey Collaborations](https://www.trendhunter.com/trends/lululemon-4.md) - [Seasonal New Year-Inspired Apparel](https://www.trendhunter.com/trends/lululemon-1.md) - [Festive Athletic Editions](https://www.trendhunter.com/trends/lululemon-lunar-new-year.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Olympic Capsule Apparel](https://www.trendhunter.com/trends/eam-usa-limited-capsule.md) - [Whimsical Activewear Collabs](https://www.trendhunter.com/trends/lululemon-x-disney.md)