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# Rebranded Fizzy Tea Packaging
TEAKOE Has Debuted New Rebranded Packaging for its Fizzy Teas

By Kanesa D | Published 2022-11-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/teakoe
References: [bevnet](https://www.bevnet.com/news/2022/teakoe-launches-rebranded-packaging) & [teakoe](https://www.teakoe.com/)

![Rebranded Fizzy Tea Packaging](https://cdn.trendhunterstatic.com/thumbs/493/teakoe.jpeg)

TEAKOE, the fizzy tea brand, has launched newly rebranded packaging that reflects its better-for-you approach to healthy, ingredient-conscious fizzy beverages. TEAKOE’s rebranded packaging can be spotted over the next three to six months at participating [Whole Foods](https://www.trendhunter.com/trends/coconut-water-brand-coco5), Kroger, [Natural Grocers Vitamin Cottage](https://www.trendhunter.com/trends/kyla-peach-bellini), [King Soopers](https://www.trendhunter.com/trends/king-kongin-energy-drinks), Sprouts, Amazon, and more. TEAKOE prides itself on being certified organic and low-calorie, and its products contain only 2-7 grams of sugar and natural caffeine.

“Our new vision for TEAKOE was inspired by old-school athletics from the 70s and 80s, defined by iconic apparel, bold personalities, and a hustle-hard mentality,” Lamora Design comments. “These cans are dressed in uniforms, not wraps. Each flavor has its own team. [...] Lastly, the aluminum can construct is infinitely recyclable and the purposeful packaging design promotes the removal of “uniforms” for more sustainable recyclability.”

Image Credit: TEAKOE

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 55% | Activity: 79% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Better-for-you Beverages:** Opportunities for developing more ingredient-conscious, low-calorie, and natural caffeine-based fizzy beverages in rebranded packaging.
- **Sustainable Packaging:** Opportunities for creating more recyclable packaging and promoting sustainable design for better recyclability.
- **70s and 80s Influenced Branding:** Opportunities for brands to include retro-branded packaging and design elements in various industries.

### Where This Applies

- **Beverage Industry:** Brands can enter the beverage industry by offering better-for-you fizzy drinks with sustainable and attractive packaging design.
- **Packaging Industry:** Innovations in the packaging industry for more recyclable materials and designs to promote sustainable and functional packaging for various industries.
- **Fashion Industry:** Brands can create sporty and retro-clothing lines inspired by the old-school athletic branding of the rebranded fizzy tea packaging design.

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