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# Hybrid Coffee-Tea Beverages
The Wakocha Tea-Coffee Blend Combines the Two Popular Drinks

By Michael Hemsworth | Published 2018-11-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/teacoffee-blend
References: [thegreenhead](https://www.thegreenhead.com/2018/11/wakocha-green-tea-coffee-blended-together.php) & [japantrendshop](https://www.japantrendshop.com/wakocha-teacoffee-blend-p-4571.html?a_aid=7aaad3d9)

Coffee and tea drinkers are traditionally quite different with their taste preferences, but the Wakocha Tea-Coffee Blend aims to offer both a hybrid hot beverage to enjoy instead of either/or. The product consists of a perfectly balanced [tea-coffee blend](https://www.trendhunter.com/trends/incredibrew) that is made from [Tencha](https://www.trendhunter.com/trends/matcha-latte-oat-drink) green tea leaves from Nichio in the Aichi Prefecture in Japan along with roasted coffee beans. The product comes packaging along with 10 [handmade Washi filters](https://www.trendhunter.com/trends/pour-over-coffee-bags) to make the brewing process simpler for consumers, while a special coffee bean honey is also packaged within to balance the flavor of the drink.

The Wakocha Tea-Coffee Blend comes as a hybrid product that addresses the increasing number of consumers becoming complacent to traditional coffee and tea who are looking for a new flavor experience.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 89% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Hybrid Beverages:** Creating unique blends that combine different beverage categories, such as coffee and tea, to offer consumers a novel flavor experience.
- **Flavor Innovation:** Experimenting with unconventional combinations, like Tencha green tea leaves and roasted coffee beans, to create distinct and balanced flavors in hot beverages.
- **Simplifying Brewing Process:** Developing products that provide convenient brewing solutions, like including handmade filters and coffee bean honey, to enhance the consumer experience.

### Who This Affects Most

- **Beverage Manufacturing:** Incorporating hybrid beverage blends into product lines to cater to consumers looking for unique and original flavor profiles.
- **Specialty Coffee:** Exploring the potential for blending coffee with other ingredients, like tea, to capitalize on changing consumer preferences and offer innovative coffee options.
- **Tea Production:** Collaborating with coffee producers to create tea-coffee blends that cater to the evolving tastes of tea enthusiasts and introduce a new range of products.

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- [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md)
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