# Pickle-Flavored Afternoon Teas Branston Pickle Created Its Own Tea to Celebrate Afternoon Tea Week By Laura McQuarrie | Published 2019-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tea-week References: [prexamples](https://www.prexamples.com/2019/08/wtf-branston-pickle-has-launched-a-branston-pickle-flavoured-tea/) & [bringoutthebranston](https://bringoutthebranston.co.uk/) In recognition of Afternoon Tea Week, Branston Pickle created a pickle-flavored tea that's said to pair well with cheese sandwiches. The pickle-infused tea boasts fruity and ctirsy notes from orange, lemon and apple and offers something new for [adventurous tea drinkers](https://www.trendhunter.com/trends/cherry-bakewell-brew) to try. According to brand spokesperson Bernadine Tay, “Every cheese lover knows that a cheese sandwich with Branston Pickle is an ideal pairing. The Branston Pickle-infused tea marries both cheese and pickle to celebrate one of the nation’s favorite occasions—afternoon tea." The palates of adventurous foodies are now being treated to a range of unexpected savory food and beverage products, including everything from [mustard-flavored ice cream](https://www.trendhunter.com/trends/silver-spring-foods-dill-pickle-mustard) to steak-topped desserts. At the same time, a variety of [pickle-flavored products](https://www.trendhunter.com/trends/pickled-menu) are capturing the interests of consumers for the tangy flavor profiles. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Savory Flavored Beverages:** The rise of unexpected savory and pickle-flavored beverages opens up opportunities for innovative flavor combinations. - **Adventurous Food Pairings:** The trend of combining unconventional flavors, such as cheese and pickle, creates opportunities for unique and exciting food pairings. - **Tangy Flavor Profiles:** The increasing interest in tangy flavor profiles, like pickle, presents opportunities for the development of new and bold food and beverage products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore new innovations in creating savory flavored beverages and novel food pairings. - **Hospitality and Event Planning:** The hospitality and event planning industry can incorporate pickle-flavored afternoon teas as a unique offering for adventurous tea enthusiasts. - **Consumer Goods:** The consumer goods industry has potential for growth by developing and marketing tangy-flavored products that cater to the changing tastes and preferences of consumers. ## Related on Trend Hunter - [Unconventional Tea Pairings](https://www.trendhunter.com/trends/tea-pairings.md) - [Cheesy Pickle Toasties](https://www.trendhunter.com/trends/cheese-branston-pickle-toastie.md) - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Pickle-Infused Pastry Products](https://www.trendhunter.com/trends/walls-pastry-products.md) - [Pickle-Flavored Popping Pearls](https://www.trendhunter.com/trends/pickled-cucumber-popping-boba.md) - [Tangy Pickle-Flavored Cheeses](https://www.trendhunter.com/trends/dill-pickle-cheese.md) - [Savory Pickle-Flavored Ketchups](https://www.trendhunter.com/trends/heinz-pickle-ketchup.md) - [Limited-Time Pickle Menus](https://www.trendhunter.com/trends/kfc-pickled-menu.md) - [Pickle-Flavored Chocolate Bars](https://www.trendhunter.com/trends/pickle-flavored-chocolate-bar.md)