# Endearing Elephantine Branding Tea Trunk Packaging Wins You Over with Its Utterly Adorable Mascot By Amelia Roblin | Published 2013-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tea-trunk-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/tea-trunk-packaging-design.html) & [bearddesign.co](http://bearddesign.co/portfolio/tea-trunk-packaging-design/) There's a very broad range of [branding strategies](https://www.trendhunter.com/trends/comprehensive-brand-transformation) that can be successfully used to attract consumers to lovely leafy infusions, and the technique employed in Tea Trunk packaging plays on something other than flavor. Instead of adopting this common practice, the brand has long found the inclusion of their spokes-elephant quite effective. Who wouldn't love the incredibly cute Trunky? Rendered as a delightfully blue cartoon, the [cute character](https://www.trendhunter.com/trends/paddington-in-peru) playfully engages with references to the scrumptious loose leaf ingredients. The labels on the tea tins feature the elephant bathing in rose petals, juggling lemons and carrying a bushel of vanilla beans in his hose-like nose. Beard Design's Tea Trunk packaging really gives you a reason besides taste to be drawn into this product. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cute Mascot Branding:** Utilizing adorable mascots in branding can help attract consumers and create a strong emotional connection with the product. - **Creative Packaging Strategies:** Innovative and visually appealing packaging designs can be a powerful tool for capturing consumers' attention and standing out in a competitive market. - **Emphasizing Visual Appeal:** Focusing on visually appealing elements in branding, such as colorful illustrations and playful characters, can make a product more captivating to potential customers. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can leverage cute mascot branding and creative packaging strategies to enhance the appeal of their products and differentiate themselves from competitors. - **Consumer Goods:** Companies in the consumer goods industry can explore the use of visually appealing elements in their branding, like adorable mascots and unique packaging, to resonate with consumers and drive sales. - **Creatives and Design:** Designers and creatives can find opportunities to create captivating brand identities through the use of cute mascots and innovative packaging designs, helping businesses stand out in the market. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Eco-Friendly Tea Packages](https://www.trendhunter.com/trends/chatu-tea.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Collectible Tea Mascot Keychains](https://www.trendhunter.com/trends/pg-tips-monkey-collectible.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)