# Tea Time With A Lamborghini By Angela Lowe | Published 2006-09-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tea-time-with-a-lamborghini References: [gushmagazine](http://www.gushmagazine.com/article/tie-time-with-a-lamborghini/) & [luxist](http://www.luxist.com/2006/09/19/the-ultimate-centerpiece/) The display outside of the William Ashley store in downtown Toronto features a bright green [Lamborghini](https://www.trendhunter.com/trends/lego-icons-vehicle-collection) Gallardo balanced on top of four teacups. The display is to promote a contest for a 20 piece set of fine China, in fact the very same China that is supporting the 3,153-lb. vehicle. They had to hoisted the car up with a crane to set it on top of the four teacups that lye underneath each wheel. What does a Lamborghini and fine China have in common? Who knows, but the bright green Lamborghini does grab your attention. (GUSH Magazine) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 95% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Promotions:** Luxury car promotions featuring unique displays could be used to grab attention and increase brand awareness for retail businesses. - **Unconventional Marketing Stunts:** Unconventional marketing stunts, such as balancing a luxury car on top of teacups, could be used by businesses to generate buzz and increase engagement. - **Cross-industry Collaborations:** Cross-industry collaborations, such as the collaboration between the automotive and fine china industries in this example, could lead to innovative and unexpected product offerings. ### Sectors Adopting This - **Automotive:** The automotive industry could leverage unconventional marketing tactics to increase brand awareness and interest in their luxury vehicles. - **Retail:** Retail businesses could use eye-catching displays involving luxury cars to draw customers and increase foot traffic. - **Fine China:** The fine china industry could explore cross-industry collaborations to create unique and unexpected product offerings that appeal to new customer segments. ## Related on Trend Hunter - [Iconic Auto LEGOs](https://www.trendhunter.com/trends/lego-icons-vehicle-collection.md) - [Honorary Automotive Espresso Beans](https://www.trendhunter.com/trends/automobili-lamborghini-x-lavazza.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Sleek Convertible Puzzle Sets](https://www.trendhunter.com/trends/lamborghini-countach-5000-quattrovalvole.md) - [Supercar-Inspired Luxurious Villas](https://www.trendhunter.com/trends/tierra-viva.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Luxuriously Bold Espressos](https://www.trendhunter.com/trends/lavazza-x-lamborghini-blend.md)