# Pride-Themed Beer Launches Mill Street Brewery & Drag Queen Lemon Release 'Tea Time Lemon Wheat' By Grace Mahas | Published 2022-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-time-lemon-wheat References: [millstreetdelivery](https://millstreetdelivery.com/collections/events) & [millstreetbrewery](https://millstreetbrewery.com/en/age-verification?destination=/en/beer/tea-time-lemon-wheat)  The [Mill Street Brewery](https://www.trendhunter.com/trends/cinnamon-swirl-coffee-cake-mix) is partnering with Canadian Drag Queen Lemon for the second year in a row to release Tea Time Lemon Wheat. The delicious new beverage is in support of Pride month. The Mill Street Brewery’s Tea Time Lemon Wheat boasts a light amber color that surprises the palate with its sweetness, sublime tea flavor, and subtle lemon twist that fades into a tea aftertaste. To celebrate this launch and pride month, the brand has donated $20,000 to [Rainbow Railroad](https://www.trendhunter.com/trends/pride-partnerships), an organization that helps LGBTQ+ people escape persecution and violence. The limited-edition Tea Time Lemon Wheat is available for purchase at the LCBO, on the Mill Street Brewery e-commerce website, and will be served at the [Mill Street Brewpubs](https://www.trendhunter.com/trends/yeti-fire-pit) in Ottawa and Toronto, while supplies last. “As a brand, we feel it’s important to continue to learn how to be an effective ally for the LGBTQI+ community by working with dedicated organizations in this space, who act with purpose to help drive meaningful change,” said Emma Barrett, Head of Marketing Mill Street Brewery. Image Credit: Mill Street Brewery ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Pride-themed Alcoholic Beverages:** There is an opportunity to create more Pride-themed alcoholic beverages that support LGBTQ+ causes and organizations. - **Collaborations with Drag Queens:** More businesses can collaborate with drag queens or other LGBTQ+ influencers to create unique and impactful product launches or marketing campaigns. - **Socially Conscious Product Donations:** Brands can follow the example of Mill Street Brewery and donate a portion of their product sales to organizations that support LGBTQ+ causes or other social issues. ### Industries Being Reshaped - **Alcoholic Beverages:** Alcoholic beverage companies can create more Pride-themed products or donate a portion of their sales to LGBTQ+ organizations. - **Marketing and Advertising:** Marketing and advertising agencies can seek out collaborations with drag queens or other LGBTQ+ influencers to create impactful campaigns for Pride month or other social issues. - **Nonprofit Organizations:** Nonprofit organizations like Rainbow Railroad can partner with businesses to create mutually beneficial partnerships and raise awareness for their causes. ## Related on Trend Hunter - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Inclusive Beer Brand Guides](https://www.trendhunter.com/trends/beers-and-queer-history.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [Hydration-Focused Pride Partnerships](https://www.trendhunter.com/trends/pride-partnerships.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Limited-Edition Pride Pre-Rolls](https://www.trendhunter.com/trends/pride-prerolls.md)