# Casual Bubble Tea Lounges Biju is a Laid Back Bubble Tea Room in South London By Rebecca Byers | Published 2015-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-room References: [contemporist](http://www.contemporist.com/2015/07/01/biju-bubble-tea-room/) A recently launched UK brand, Biju is a [bubble tea room](https://www.trendhunter.com/trends/tea-atelier) conceived as a launching pad for a quality focused take on the popular Korean milk or fruit-based drinks. Located in south London, the chic first location was designed by [Gundry & Ducker](https://www.trendhunter.com/trends/bio-complete), who collaborated with branding company Ico Design on the project. The interior of Biju is characterized by the vibrant geometric shapes on the grey walls and a stoop on one side of the shop that serves as a more casual answer to traditional cafe or tea room seating. Aimed at appealing to a discerning London audience, Biju tea room will offer a variety of [traditional chewy toppings](https://www.trendhunter.com/trends/bubble-tea-pouch) for the tea-based milk drink popular across South East Asia. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 55% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Quality-focused Bubble Tea:** There is an opportunity to innovate in the bubble tea industry by focusing on high-quality ingredients and flavor combinations. - **Casual Tea Room Experience:** Creating casual and laid-back bubble tea lounges can attract a different demographic of customers who prefer a relaxed environment. - **Traditional Toppings Revived:** Reviving traditional chewy toppings and introducing new variations can add a unique twist to the bubble tea experience and generate interest. ### Who This Affects Most - **Bubble Tea:** There is an opportunity for bubble tea businesses to prioritize quality and differentiate themselves in a crowded market. - **Cafe and Tea Room:** Incorporating casual and laid-back elements into tea room designs can attract a wider range of customers and create a more inclusive experience. - **Food and Beverage:** By reviving traditional toppings and introducing new flavors, the food and beverage industry can innovate and cater to evolving consumer preferences. ## Related on Trend Hunter - [Better-For-You Bubble Tea](https://www.trendhunter.com/trends/bubluv.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Immersive Boba Tea Shops](https://www.trendhunter.com/trends/yoozoo.md) - [Bottled Bubble Teas](https://www.trendhunter.com/trends/bobba.md) - [Eco-Friendly Bubble Tea Kits](https://www.trendhunter.com/trends/tea-drops-bubble-tea-kit.md) - [Playful Gen Z Bubble Tea Campaigns](https://www.trendhunter.com/trends/personalitea-campaign.md) - [Customizable Boba Kits](https://www.trendhunter.com/trends/bubbleology.md) - [Bubble Tea-Inspired Exhibitions](https://www.trendhunter.com/trends/boba-you-x-me.md) - [Portable Boba-Style Beverages](https://www.trendhunter.com/trends/joyba-bubble-tea.md)