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# Botanical Tea Packaging Concepts
This Tea Branding Features Classical Paintings of Flowers

By Mishal Omar | Published 2016-08-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/tea-packaging-concept
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/aquarelle-tea-concept.html) & [behance.net](https://www.behance.net/timea092899ba)

This tea packaging concept takes an old-fashioned way of painting flowers and puts it on tea branding for an ethereal effect.

Designed by Timea Ternenyei for what would be a rosehip-flavored tea and a lemon-flavored one, the packaging is sophisticated and simple. The artist created the branding by [watercolor painting](https://www.trendhunter.com/trends/paint-pour-gift-set) old-fashioned [botanical illustrations](https://www.trendhunter.com/trends/fruit-bliss) -- one that is reminiscent of artwork that has a traditional Italian flair. The packaging itself is minimal and made from paper, while a simple label reflects the type of tea that the contents contains.

This tea packaging concept has a classical style that is likely to catch the eye of tea lovers who enjoy natural branding on their products.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 74% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Classical Tea Packaging:** Opportunity for brands to incorporate classical art and botanical illustrations into their tea packaging for an ethereal and sophisticated effect.
- **Minimalist Packaging:** Potential for brands to use minimalistic paper packaging with simple labels to reflect the contents of the tea.
- **Natural Branding:** Opportunity for tea brands to attract tea lovers by incorporating natural branding elements on their packaging.

### Who This Affects Most

- **Tea Packaging Industry:** Potential for tea packaging companies to embrace classical tea packaging concepts using botanical illustrations for a distinctive and visually appealing product.
- **Art Printing Industry:** Opportunity for art printing companies to collaborate with tea brands to create packaging featuring classical paintings and botanical illustrations.
- **Food and Beverage Industry:** Potential for food and beverage brands to explore natural branding and minimalist packaging concepts to attract consumers who value simplicity and authenticity.

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