# Timeless Tea Merchant Branding Noble & Savage is a New Brand of Premium Tea from New Zealand By Rebecca Byers | Published 2016-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-merchant References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/noble-savage-tea-merchants.html) This elegant example of paper tea merchant packaging challenges convention by introducing an almost entirely new concept. Created by graphic designer Alan Hughes, the vibrant blue packaging scheme combines clever [paper box packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging) for [Noble & Savage](https://www.trendhunter.com/trends/the-happy-egg-co-omelettes) highlights the premium nature of the brand and suggests a high standard of quality. Flavors of tea included in the range are Black & Gold, Chamomile Blossom, Colonial Breakfast, Strawberry Plum, Vanilla Sencha, Maple Walnut and Ginger Limencello. The [range of flavors](https://www.trendhunter.com/trends/lipton-teas-infusions) has been especially designed to reflect the palate of a New Zealander. Resembling a cigarette box, the packaging for Noble & Savage includes a tasting profile card that is tucked inside and can be easily resealed in order to preserve freshness. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premium Tea Packaging:** Designing innovative tea packaging concepts that challenge traditional conventions presents an opportunity for a unique brand identity and potentially wider market appeal. - **Flavor Curation:** With a focus on using locally inspired flavor profiles, there is an opportunity for trendsetting tea companies to create unique and memorable blends that stand out in a crowded market. - **Brand Storytelling:** Crafting the story behind a tea brand, including its sourcing, sustainability, and production practices, can create a compelling narrative and increase engagement with socially conscious consumers. ### Sectors Adopting This - **Tea Industry:** Exploring innovative packaging, flavor curation, and brand storytelling can position tea companies as purveyors of quality goods with unique offerings. - **Design Industry:** As the demand for creative and unconventional packaging grows, there is an opportunity for graphic designers and packaging experts to specialize in tea packaging design. - **Hospitality Industry:** Partnering with tea companies to offer custom blends and unique packaging options in hotels, restaurants, and cafes can elevate the tea drinking experience and create a memorable customer experience. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Playfully Packaged Tea Duos](https://www.trendhunter.com/trends/chamberlain-coffee1.md)