# Bubble Tea Sake Beverages Kikusui's Tapioca Milk Tea Liquor is Packaged Like Bubble Tea By Laura McQuarrie | Published 2020-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-liquor References: [soranews24](https://soranews24.com/2020/03/02/sake-brewing-company-produces-one-chug-wonder-boozy-boba-in-a-bottle) & [global.rakuten](https://global.rakuten.com/en/store/drikin/item/liqueur-rtd-0001x30/) Sake is typically packaged in glass bottles that shows off its clarity but sake brewery Kikusui offers a different take on sake with its Tapioca Milk Tea Liquor. The Tapioca Milk Tea Sake is packaged in a way that resembles a ready-to-drink bottle of bubble tea, complete with chewy tapioca pearls at the bottom. Due to its likeness to the popular non-alcoholic beverage, the packaging clearly spells out the alcoholic nature of the product. The popularity of bubble tea has the potential to make this [sake beverage](https://www.trendhunter.com/trends/oishii-sake-spritz) particularly appealing to younger adults who are looking for a drinking experience outside of the norm. Within the same series, Kikusui also offers other variations on this theme, including strawberry and café au lait flavors with tapioca. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Bubble Tea-inspired Alcoholic Beverages:** The popularity of bubble tea can be leveraged to create unique and appealing alcoholic beverages for younger adults. - **Creative Packaging for Liquor:** Innovative packaging designs, such as resembling ready-to-drink bubble tea, can disrupt traditional liquor packaging norms. - **Flavored Sake Variations:** Expanding the flavors of traditional sake, such as strawberry and café au lait, can attract a wider consumer base. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry can explore bubble tea-inspired drinks to target younger, adventurous consumers. - **Packaging Design:** The packaging design industry can explore creative and innovative designs for liquor products, capturing consumer attention and creating unique brand experiences. - **Sake Production:** Sake producers can experiment with new flavors and variations to attract diverse consumer segments and stay competitive in the market. ## Related on Trend Hunter - [Boozy Boba Pearls](https://www.trendhunter.com/trends/alcoholic-popping-boba.md) - [Bottled Bubble Teas](https://www.trendhunter.com/trends/bobba.md) - [Alcoholic Boba Pearls](https://www.trendhunter.com/trends/alcoholic-boba-pearls.md) - [Bubble Tea-Style Juice Beverages](https://www.trendhunter.com/trends/cappy-bubble.md) - [Boba Tea Pouches](https://www.trendhunter.com/trends/bubble-tea-pouch.md) - [Festive Boba Bottles](https://www.trendhunter.com/trends/holiday-bubble-tea.md) - [Boba Tea Sachets](https://www.trendhunter.com/trends/pinky-up-butterfly-boba.md) - [Sake-Spiked Lemonades](https://www.trendhunter.com/trends/bottled-sake-cocktail.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md)