# Cold-Brewed Tea Juices The Starbucks Evolution Fresh Juices are a Refreshing Beverage Option By Michael Hemsworth | Published 2017-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-juices References: [foodbev](http://www.foodbev.com/news/starbucks-debuts-evolution-fresh-juice-and-iced-tea-blends/) The [Starbucks](https://www.trendhunter.com/trends/starbucks-iced-energy) Evolution Fresh tea juices are a new offering from the coffee brand that merges fresh juices with cold-brewed tea in order to offer something that is decidedly different from other options on the market. The Starbucks Evolution Fresh Coolers, as they are branded, come in three flavor options including Blueberry Mint, Raspberry Citrus and Tropical Hibiscus. The latter is made using herbal tea, while the two former ones are made using [cold-brew green tea](https://www.trendhunter.com/trends/raspberry-cream-cold-brew). Cold-brew beverages have seen a distinct rise in popularity amongst coffee aficionados, so the Starbucks Evolution Fresh tea juices come as a new option for tea drinkers to enjoy. Each of the Starbucks Evolution Fresh Coolers are less than 100-calories per serving and contain no added sweeteners. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cold-brewed Beverages:** Explore innovative ways to combine cold-brewed tea with other beverages, creating unique flavor profiles. - **Healthy Beverages:** Develop low-calorie and no-added-sweetener beverage options to cater to health-conscious consumers. - **Alternative Tea Options:** Introduce herbal tea blends and other unconventional ingredients to offer tea lovers a variety of choices. ### Who This Affects Most - **Beverage Industry:** Leverage the rising trend of cold brewing to create refreshing and innovative beverage options. - **Health and Wellness Industry:** Tap into the growing demand for healthier beverage choices by developing low-calorie and natural options. - **Tea Industry:** Innovate the tea market by introducing unique flavors and blends that cater to the changing preferences of tea enthusiasts. ## Related on Trend Hunter - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Summer Iced Energy Drinks](https://www.trendhunter.com/trends/iced-energy-drinks.md) - [Premium Beverage Company Acquisitions](https://www.trendhunter.com/trends/evolution-fresh-divestment.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Tropical Ready-to-Sip Lattes](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte.md) - [Fruit-Forward Green Tea Refreshments](https://www.trendhunter.com/trends/freshly-brewed-iced-tea-quencher.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md)