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# Energizing Tea Beverages
The BluePrint Tea Juices Incorporate Natural Energy Ingredients

By Michael Hemsworth | Published 2016-09-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tea-juice
References: [packagedesignmag](http://www.packagedesignmag.com/content/tea-infused-drinks-come-to-line-up) & [blueprint](http://www.blueprint.com)

The new line of energy drinks from BluePrint consists of tea juices that have a balanced roster of benefits to help keep energy levels and nutritional benefits up.

The BluePrint energy drinks feature three varieties including guayusa, matcha and yerba mate that have been blended with ingredients like moringa and turmeric. This enables the beverages to offer varying levels of caffeine depending on the variety of tea chosen.

Coffee culture is wildly popular for consumers that are seeking out a way to stay alert and energized throughout the day, but many are starting to question health benefits. The new lineup of BluePrint tea juices look to provide a naturally healthy option that will boost using natural tea and ingredients.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 18% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Natural Tea Beverages:** There is a growing demand for natural alternatives to traditional energy drinks, and companies could explore creating more varieties of tea-based energy drinks.
- **Functional Ingredients:** The inclusion of functional ingredients like moringa and turmeric in energy drinks can provide additional health benefits and differentiate products in a competitive market.
- **Blended Caffeinated Beverages:** Blending different types of tea, such as guayusa, matcha, and yerba mate, can create unique and customizable caffeinated beverages that appeal to a range of consumers.

### Where This Applies

- **Beverage Industry:** The beverage industry can explore incorporating functional ingredients and natural teas into their energy drink offerings to appeal to health-conscious consumers.
- **Health and Wellness Industry:** The health and wellness industry can promote natural tea beverages as a healthy alternative to traditional energy drinks and potentially develop complementary products, such as snacks or supplements.
- **Cafes and Coffee Shops:** Cafes and coffee shops could consider adding tea-based energy drinks to their menus in order to offer customers more options and appeal to health-conscious consumers.

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