# Testosterone-Filled Tea Billy Tea Creates an Unconventionally Masculine Ad Campaign By Cari Lee | Published 2011-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tea-for-real-men References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/billy-tea-women-hair-wife-mineshaft/) & [billytea](http://billytea.com/) Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific stereotypes, using their old age as a selling point. In the campaign, Billy Tea is related to a time when "men knew how ti fix more than their hair," which is just one example of the humor utilized. Yet, the male-dominant mentality prevalent "back in the day" may seem quite controversial; thus, the ads reveal subtle humor to please both men and women. If you're still looking for a Father's Day gift, I'd say Billy Tea is a winner. After all, it's "Your Dad's Dad's Dad's choice of tea." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Advertising:** Opportunity for brands to tap into consumer nostalgia and create ad campaigns that touch on nostalgic elements. - **Gender-specific Marketing:** Potential for brands to target specific genders and create ads that play on gender stereotypes in a subtle and humorous way. - **Multi-generational Appeal:** Brands can capitalize on the appeal of products that have been passed down through generations, highlighting the sentimental value and longevity of their offerings. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to create ad campaigns that evoke nostalgia and resonate with consumers. - **Marketing and Advertising Industry:** Potential for agencies to develop creative marketing strategies that play on gender-specific stereotypes in a lighthearted and inclusive manner. - **Gift Industry:** Brands in the gift industry can capitalize on the sentimental value of products and promote them as special multi-generational gifts. ## Related on Trend Hunter - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Dad-Targeted High Tea Events](https://www.trendhunter.com/trends/high-tea-at-bp.md) - [Boastful Tea Marketing Campaigns](https://www.trendhunter.com/trends/clipper-teas-make-it-better.md) - [Ethical Tea Branding](https://www.trendhunter.com/trends/typhoo-fear-free-tea.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [On-Pack Tea-Sending Promotions](https://www.trendhunter.com/trends/tetley-for-the-love-of-tea-campaign.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Cross-Generational Hard Tea Campaigns](https://www.trendhunter.com/trends/dont-retire-the-party.md)