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# Probiotic-Packed Teas
Daily Cultures' Tea for Gut Health Contains Beneficial Bacteria

By Laura McQuarrie | Published 2019-04-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tea-for-gut-health
References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/04/daily-cultures.html) & [dailycultures](https://www.dailycultures.com/)

While there are some kinds of tea that are ideal for soothing stomach problems and supporting the digestive system, Daily Cultures sets itself apart with [probiotics](https://www.trendhunter.com/trends/turmeric-latte-with-<a%20class=)'>tea for gut health that's packed with probiotics. The brand's Breakfast Tea, Peppermint Tea and Green Tea are enriched with GanedenBC30, a probiotic that helps to support digestive and immune health. Tea is recognized for having numerous health benefits on its own and these teas amplify the benefits of ordinary hot beverages with "smart cultures."

When Daily Cultures set out to future-proof its food and drink products with [refreshed packaging](https://www.trendhunter.com/trends/activia), it set out to communicate that its products have the potential to satisfy foodies who are focused on flavor and those who are looking for natural health solutions.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 62% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Probiotic-fortified Beverages:** Opportunity for businesses to create innovative and healthy beverages by adding probiotics for enhanced health benefits.
- **Digestive Health Products:** Opportunity to develop a range of products that cater to consumers seeking natural solutions for improving digestive health.
- **Functional Tea:** Disruptive innovation opportunity to infuse traditional tea with functional ingredients, such as probiotics, for added health benefits.

### Industries Being Reshaped

- **Food and Beverage:** Companies in the food and beverage industry can explore incorporating probiotics into their products to tap into the growing demand for functional and health-focused offerings.
- **Natural Health and Wellness:** Opportunity for businesses in the natural health and wellness industry to develop and promote products that support digestive health through the use of probiotics.
- **Packaging and Design:** Opportunity for packaging and design companies to assist brands in communicating the health benefits of their products through refreshed packaging that appeals to different consumer segments.

## Related on Trend Hunter

- [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md)
- [Real-Food Prebiotic Drinks](https://www.trendhunter.com/trends/daily-gut-health-support.md)
- [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md)
- [Probiotic-Powered Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-with-probiotics.md)
- [Functional Beverage Sachets](https://www.trendhunter.com/trends/daily-functional-drinks.md)
- [Gut-Supporting Probiotic Supplements](https://www.trendhunter.com/trends/gut-health-probiotic.md)
- [Digestive Health Water Enhancers](https://www.trendhunter.com/trends/fruity-water-enhancers.md)
- [Functional Mushroom Teas](https://www.trendhunter.com/trends/functional-instant-teas.md)
- [Daily Digestive Probiotics](https://www.trendhunter.com/trends/culturelle-1.md)