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# Couples' Tea Sets
The Tea Republic's Pyramid Gift Boxes Supply an Assortment of Tea for Couples

By Laura McQuarrie | Published 2015-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tea-for-couples
References: [ttr.my](http://ttr.com.my/media-kit/) & [ttr.my](http://ttr.com.my/product/pyramid-gift-box-serenitea/)

Inspired by the theme of [tea for two](https://www.trendhunter.com/trends/tea-for-two-collection), the Tea Republic's color-coded His & Hers Pyramid Gift Boxes provide a flavorful variety of tea for couples.

The 'Tranquilitea and 'Serenitea' kits are branded to reflect the blends in each pyramid-shaped box. The pink-hued set for women contains an assortment of teas blended to support radiance and [inner beauty](https://www.trendhunter.com/trends/nutratea-products), using red ingredients like rose petals, pomegranate, cranberries and peach. In contrast, the blue-branded set includes ingredients like boysenberry and Earl Grey black tea.

Although the individual teas and sets could be of benefit to both men and women, the charming [His & Hers branding](https://www.trendhunter.com/trends/gptea-set) makes it especially appealing, inspiring bonding and unwinding at home together as a pair over two comforting cups of tea.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 52% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **His & Hers Tea Sets:** Marketing tea sets as specifically for couples can create a unique niche in the market, appealing to couples who enjoy spending time together over a cup of tea.
- **Color-coded Packaging:** Color-coding packages according to gender norms can be a useful marketing tool as it creates an easy visual identifier and makes products particularly appealing to certain demographics.
- **Functional Blends:** Creating teas blends that support specific health benefits or moods can create brand loyalty among consumers who associate the specific blends with positive experiences or feelings.

### Sectors Adopting This

- **Tea:** Manufacturers can differentiate themselves from competitors by playing up the appeal of unique packaging and marketing colors/designs.
- **Gifts:** Packaging products in a way that could potentially serve as a couples' gift could increase sales in gift retailers and online stores.
- **Personal Care/wellness Products:** Companies looking to expand their personal care lines could look into creating wellness teas to expand their offerings and establish themselves as a brand specializing in healing and wellness.

## Related on Trend Hunter

- [Mother's Day-Ready Tea Boxes](https://www.trendhunter.com/trends/vahdam.md)
- [Holiday Tea Sets](https://www.trendhunter.com/trends/holiday-tea-sets.md)
- [Customizable Mother's Day Teas](https://www.trendhunter.com/trends/dream-tea.md)
- [Confection Tea Pairings](https://www.trendhunter.com/trends/tea-and-chocolate-pairings.md)
- [Spring-Inspired Tea Boxes](https://www.trendhunter.com/trends/spring-faves-12-tea-sampler.md)
- [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md)
- [Opulent Floral Tea Collections](https://www.trendhunter.com/trends/brew-to-a-tea.md)
- [Mother's Day Tea Sets](https://www.trendhunter.com/trends/mothers-day-tea-set.md)
- [Celebrative Hanukkah Tea Sets](https://www.trendhunter.com/trends/hanukkah-gift-sets.md)
