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# Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything

By Laura McQuarrie | Published 2013-07-01 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tea-fixes-everything
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/06/positivitea-concept.html)

Tea-drinkers will attest that a cup of tea fixes everything. Similarly, this is the concept behind 'PositiviTea.' Designs on the cups are printed with conductive ink, and on contact with specific icons on the cup can activate a nearby [iPad](https://www.trendhunter.com/trends/nespresso) or [iPhone](https://www.trendhunter.com/trends/snapsnob).

'PositiviTea' is packed with user-contributed digital content, allowing people to watch, listen or read something while they are enjoying their cup of tea. This changes ordinary objects into interactive ones, and mends disparities between print and online media.

The concept for 'PositiviTea' blends the experience of tea-drinking with other feel-good activities. Whether you're enjoying a cup of tea with a group of friends or by yourself, this is a great way to bring a little positivity to your day.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 26% | Activity: 76% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Drinkware:** The concept behind 'PositiviTea' demonstrates the trend of transforming ordinary objects, like cups, into interactive ones.
- **Conductive Ink Technology:** 'PositiviTea' showcases the trend of using conductive ink to create interactive experiences by activating nearby digital devices.
- **Blending Physical and Digital Media:** The 'PositiviTea' concept highlights the trend of merging traditional media, such as print, with digital content for a more holistic experience.

### Where This Applies

- **Beverage Industry:** 'PositiviTea' presents an opportunity for the beverage industry to innovate by introducing interactive drinkware that enhances the tea-drinking experience.
- **Printing Industry:** The use of conductive ink in 'PositiviTea' offers the printing industry a chance to explore new possibilities in creating interactive printed designs.
- **Digital Media Industry:** The blending of physical and digital media in 'PositiviTea' opens up opportunities for the digital media industry to create immersive and engaging experiences.

## Related on Trend Hunter

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