# Tea-Based Cocktail Bars The 'Brew' Pub Only Serves Hot Loose Leaf Tea & Cool Tea Cocktails By Ady Floyd | Published 2015-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-cocktails References: [foodbev](http://www.foodbev.com/news/tea-pub-coming-to-london/) & [crowdcube](https://www.crowdcube.com/investment/brew-a-pub-for-tea-18869) Alex Holland is launching tea cocktail pub with a mission to restore prestige in England's national drink. The pub will be set up as a traditional British pub that serves only loose leaf tea brews and [tea cocktails](https://www.trendhunter.com/trends/owls-brew-2) instead of pints of beer. This cafe-inspired pub will simply be called 'Brew.' The name reflects the brewing of tea while also hinting at alcohol themes. Some drinks that will appear on the menu include an [Earl Grey and tonic](https://www.trendhunter.com/trends/all-day-earl-grey), Oolong martinis and a Lapsang Old Fashioned. Brew will also serve pub-like snacks that pair well with the tea cocktail drinks. The pub will be equipped with teacups, teapots and the tea itself will be bought from [South Asian farmers](https://www.trendhunter.com/trends/rupee-beer) to support economic growth. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Tea Cocktail Bars:** Opportunity for tea bars to offer unique tea-based cocktails, attracting a new generation of tea and cocktail enthusiasts. - **Cafe-inspired Pubs:** The rise of pub-like establishments that prioritize tea brews and tea cocktails, providing a fresh and sophisticated alternative to traditional bars. - **Support for Small-scale Tea Farmers:** Growing support for sourcing tea from South Asian farmers, creating opportunities to build a sustainable and equitable tea industry. ### Industries Being Reshaped - **Hospitality:** Hospitality industry can capitalize on the popularity of tea cocktails by incorporating them into bar menus, attracting new customers and enhancing the drinking experience. - **Farm-to-table:** Farm-to-table movement can embrace the sourcing of tea from South Asian farmers, promoting ethical and sustainable practices in the beverage industry. - **Beverage:** Beverage industry can explore the production and distribution of tea-based cocktail mixes, catering to the growing demand for unique and flavorful cocktail options. ## Related on Trend Hunter - [Canned RTD Tea Cocktails](https://www.trendhunter.com/trends/owls-brew.md) - [Tea-Infused Botanical Cocktails](https://www.trendhunter.com/trends/hard-sipper-house-punch.md) - [Collaboration Tea-Infused Beers](https://www.trendhunter.com/trends/teainfused-beers.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Citrus Tea Vodka Cocktails](https://www.trendhunter.com/trends/citrus-tea-vodka-cocktails.md) - [Branded Tea-Themed Cookbooks](https://www.trendhunter.com/trends/brew-bake-sip-savour-cookbook.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Compact Tea-Infused Mixers](https://www.trendhunter.com/trends/cocktail-and-mocktail-trio.md) - [Collaborative Non-Alcoholic Drinks](https://www.trendhunter.com/trends/public-coast-brewing.md)