# Rice-Infused Tea Chocolates Jade Chocolates' Genmai Bar Boasts a Sweet and Toasty Flavor By Jana Pijak | Published 2023-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-chocolate References: [jadechocolates](https://www.jadechocolates.com/product-page/genmai)  Based in San Francisco, [Jade Chocolates](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars) is an award-winning confections brand "specializing in blending teas, spices and tropical fruits from Asia and the Pacific Islands" -- its Genmai bar is an homage to Japan, and is a jasmine tea chocolate that is paired with toasted rice ingredients. This Genmai Cha bar is a luxurious take on classic rice-infused chocolate bars, and gets its name from the Japanese word for "unpolished brown rice," which acts as the treat's star ingredient. The ingredient adds a crunch to the chocolate bar which features a floral jasmine tea aftertaste and a balance of both sweet and nutty flavors. Made from 35% milk chocolate, this artisan treat blends together traditional Japanese tea flavors to create a unique edible masterpiece. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 43% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Tea-infused Chocolates:** Creating chocolates infused with different types of teas is a trend that can provide a unique taste experience for consumers. - **Incorporating Unconventional Ingredients:** Exploring the use of unconventional ingredients like unpolished brown rice can present opportunities for innovation in chocolate-making. - **Regional Flavors and Cultural Homages:** Utilizing regional flavors and cultural references, like Jade Chocolates' use of jasmine tea to honor Japan, can bring a sense of authenticity to products and appeal to specific demographics. ### Where This Applies - **Chocolate Confectionery:** Introducing unique flavor combinations using rice, different types of teas, and other non-traditional ingredients to chocolate production can set the company apart from competitors and attract customers seeking new taste experiences. - **Gourmet Food:** Exploring unique flavor combinations using unconventional ingredients can lead to the creation of more gourmet food and gourmet snack options. - **Food and Tourism:** Incorporating regional flavors and cultural homages can be an opportunity to attract tourists and introduce them to the local food culture. ## Related on Trend Hunter - [Tea-Branded Chocolate Bars](https://www.trendhunter.com/trends/hojicha-chocolate.md) - [Tea-Infused Treats](https://www.trendhunter.com/trends/tea-infused.md) - [Roasted Green Tea Chocolates](https://www.trendhunter.com/trends/lecavalier-petrone.md) - [Japanese-Style Matcha Chocolates](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry.md) - [Smoky Tea-Infused Chocolates](https://www.trendhunter.com/trends/lapsang-souchong.md) - [Collaborative Artisan Chocolates](https://www.trendhunter.com/trends/camellia-sinensis.md) - [Roasted Rice Powders](https://www.trendhunter.com/trends/organic-roasted-brown-rice-powder.md) - [Antioxidant-Packed Matcha Chocolates](https://www.trendhunter.com/trends/matcha-chocolate-bar.md) - [Rooibos Chocolate Bars](https://www.trendhunter.com/trends/rooibos-chocolate-bar.md)